Frequently Asked Questions

You can trademark a slogan by applying to your country’s trademark office, such as the USPTO in the United States. The process involves submitting an application that includes details about the slogan, the goods or services it represents, and evidence of its use in commerce.

You can handle the filing independently or seek assistance from legal professionals like Trademarkia to simplify the process and improve the chances of approval.

What qualifies a slogan for trademark status?

To qualify for trademark protection, a slogan must:

1. Identify Your Brand: It should uniquely represent your business rather than simply describing a product or service. For instance, "Tasty Pizza" wouldn’t qualify, but a distinctive and creative phrase would.

2. Be Distinctive: The slogan must become associated with your brand over time through continuous usage in advertising, a concept known as acquiring "secondary meaning."

3. Be Actively Used in Commerce: The slogan must appear on product packaging, advertisements, or other materials that represent your goods or services.

Why conduct a trademark search?

Conducting a thorough search is essential to ensure your slogan isn’t already in use or similar to an existing trademark. This step minimizes the chances of rejection during the application process.

Once you confirm the slogan is unique and meets all criteria, file a trademark application.  This ensures your slogan is legally protected and strengthens its association with your brand.