Frequently Asked Questions

Yes, you can trademark a word, but it needs to fulfill specific criteria. A word must be distinctive and used in commerce and it must also identify the goods or services for which you seek protection. These factors ensure that a word uniquely identifies your brand while differentiating it from competitors.

Understanding how to trademark a word

A word is eligible for trademark registration if it's distinctive and unique. It cannot be something that is generic and commonly used.

For instance, it won't be possible to register "Laptop" for computers, but the term "Lenovo" came to be distinctive due to its association with a specific brand and is therefore eligible for a trademark.

Lastly, it must be used in business. This means it has to appear directly on your:

• Product labels or packages

• Marketing or advertising materials

• Website 

• Any other media used to depict your wares or services

Lastly, the word should operate to identify your brand or business. That is, when consumers see or hear the word, they should be reminded of your brand in particular.

Descriptive or generic words such as "Delicious Pizza" for a pizza shop are generally not registrable for trademark protection.

If your word meets all of these criteria, it can potentially qualify for registration as a trademark, but of course, trademark laws differ from country to country.

Why do you need professional assistance?

A registered trademark attorney can help you navigate the entire process and ensure that the word is able to be trademarked and the application is correctly filed.  At Trademarkia, we assist people and companies get their trademarks registered quickly.