Frequently Asked Questions

Yes, you can trademark a slogan if it meets certain criteria. A trademark protects a slogan as a form of intellectual property when it serves to identify the source of a product or service and distinguishes it from others.

The requirements to trademark a slogan

• Distinctiveness: The slogan must be unique and not generic or descriptive. It should stand out and immediately be associated with your brand. For example, "Just Do It" by Nike.

• Use in Commerce: The slogan must be used in connection with goods or services in the marketplace. Evidence of its use, such as on packaging, advertisements, or product labels, is required.

• Non-conflict: Your slogan mustn’t infringe on an existing trademark. A comprehensive trademark search is crucial to ensure no one else has already registered a similar slogan.