Frequently Asked Questions

The short answer is yes. But, while you can trademark a phrase, it must meet specific criteria. For instance: (1) It has to be distinctive, (2) it should be used in commerce, and (3) it must identify your goods or services.

Do you need more details? Let’s break it down:

Understanding how to trademark a phrase

To qualify for trademark protection, your phrase must be distinctive and directly associated with your brand. This means it can’t be a common expression such as “Best Coffee in Iowa.” 

It also means that it has to become distinctive through use over time. 

For example, popular slogans like Nike’s “Just Do It” weren’t always associated with the brand. Nike regularly used the phrase in its marketing materials until the association developed in the minds of its consumers.

Secondly, your phrase must be used in commerce. This means that it must appear directly on at least one of your:

• Packaging

• Promotional materials

• Advertising

• Website 

Lastly, your phrase must identify your goods or services. Putting it simply, it has to make your  customers think of your brand when they see it. It also means that it can’t be merely descriptive of your product. Think of the phrase “Tasty Burgers” for a burger restaurant; this really isn’t very distinctive.

So in conclusion, if your phrase meets all of this criteria, it may be eligible for trademark registration with your country’s trademark office. But of course, requirements may vary from country-to-country.

Trust the professionals at Trademarkia

It’s always a good idea to get in touch with a licensed trademark attorney who is well-versed in the trademark laws of your country. At Trademarkia we’re ready and willing to assist.

Start the process today with Trademarkia, and ensure your phrase is federally protected.