Frequently Asked Questions

A trademark is a type of intellectual property that identifies and distinguishes the source of goods or services of one business from those of others. This can be a word, phrase, symbol, design, or combination of these elements. 

Understanding trademarks

Trademarks act as unique brand identifiers. Consider the following examples:

• Logos: The Nike swoosh or Apple's apple symbol.

• Brand names: Coca-Cola, Microsoft, or Fanta.

• Slogans: "Just Do It" (Nike) or "I'm Lovin' It" (McDonald's).

• Distinctive designs: The shape of a Coca-Cola bottle.

Trademarks help prevent others from using your brand identity, benefiting from it because of your brand's goodwill. Registered trademarks also offer nationwide protection, meaning your brand is protected from potential infringers in the country in which it's registered.

Protect your trademark with Trademarkia

Understanding the nuances of intellectual property law can be challenging. That's why it's always a good idea to seek the advice of a registered IP attorney.