Frequently Asked Questions

A trademark guards your brand's distinctive elements, such as names, logos, and slogans, from unauthorized use by others. This sets your brand apart from competitors and helps customers easily recognize and connect with it.

A trademark provides legal security for your brand's identity, ensuring that the unique identifying features of your business are proprietary and no one else can use similar names, logos, or phrases that may cause confusion over your brand.

For example, trademarks like Nike's check mark or Starbucks' mermaid logo immediately connect consumers with their respective brands, enhancing recognition and loyalty.

Key benefits of a trademark

• Brand recognition: Enables customers to identify your products or services easily.

• Legal protection: Prevents competitors from copying or infringing on your brand elements.

• Business value: Adds value to your brand, making it a great asset.

• Market differentiation: Makes your business stand out in any competitive marketplace.

Trademark registration is legal evidence of ownership. You get exclusive rights over the unique features of your trademark. Registration also allows you to take action against infringement, ensuring your brand remains protected.