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Frequently Asked Questions

What are the two important parts to protecting your trademark?

Protecting your trademark involves two crucial steps. Firstly, you need to select the unique content that you wish to safeguard. This could be a business name, slogan, logo, or jingle. The U.S. Patent and Trademark Office mandates that this content should be distinctive and not ambiguous. It should set your products or services apart from others. Your trademark will become synonymous with your commercial identity and reputation. Whenever people see your trademark, they'll associate it with their experiences with your brand. The second part of protecting your trademark involves vigilance on your part. You need to monitor if someone is infringing on your protected material. If you find any such activity, it's your responsibility to report it, contact the infringer, and if necessary, pursue legal action to protect your trademark. Choosing a strong, unique, and distinguishable mark is essential. Avoid generic brand names and phrases. Instead, opt for creative names that indirectly suggest the product or service you provide. You can also use what the Trademark Office deems a “fanciful” or “arbitrary” mark to protect your intellectual property.

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