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Frequently Asked Questions

What should you look for when hiring a trademark attorney?

When hiring a trademark attorney, there are several key factors to consider. Firstly, you should look for an attorney who has extensive experience in dealing with the United States Patent and Trademark Office (USPTO). This is because the process of trademarking involves intricate legal procedures and an experienced attorney will be able to guide you through these complexities. The attorney should also have a deep understanding of the qualities that make a strong or weak mark. They should be able to assist you in choosing a successful mark by helping you avoid generic trademarks, indistinguishable or weak marks, and marks describing a functional feature. They should also be able to help you navigate the long list of exclusions in the development of your trademark. Another important factor to consider is the attorney's familiarity with the Trademark Electronic Application System (TEAS). This system has three different versions of the application process, each with its own level of complexity and price. An experienced attorney should be able to guide you through the application process that best suits your needs.
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