Frequently Asked Questions
What are the three main placement techniques for notifying competitors of your intent to use the mark?
The three main placement techniques for notifying competitors of your intent to use a mark are as follows:
1. Placing a symbol (TM, ®, * [asterisk], or dagger/double dagger) at the first use of the trademark but not on subsequent uses, then adding a footnote that overviews the trademark. This method is effective in establishing your claim to the mark from the outset, while the footnote provides additional information about the trademark.
2. Placing the TM or ® symbol next to the trademark every time you use it. This method ensures that the mark is consistently associated with your business, reinforcing your claim to it each time it is used.
3. Using a different font or formatting, such as bold, italic, or uppercase, for the trademarked words to differentiate them from other text. This method visually distinguishes the mark from the surrounding text, drawing attention to it and emphasizing your claim to it.
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