Frequently Asked Questions

A DBA (Doing Business As) can be a valuable tool for a company that sells different products to various consumer groups. 

It allows the company to operate under different names that accurately represent subsets of the business, enhancing credibility and legitimacy to suppliers and customers. 

For instance, a company selling women's handbags and teen's handbags can file a DBA to get separate names, appealing to each audience separately. This is particularly beneficial when the two consumer groups would not typically buy from the same website or company.

Moreover, a DBA keeps the company in compliance with the state's laws and offers a cost-effective way to conduct business under different names. For corporations and LLCs, a DBA allows them to operate multiple businesses under different names without creating separate formal entities for each business. 

This can be a strategic move when entering a new line of business that is not well-represented by the existing name. 

For example, a business named Summer Sprinkler Systems Inc. wanting to offer snowplow services during the winter could benefit from a more relevant business name like Snow Plowing Specialists, obtained through a DBA.