Frequently Asked Questions
What Is the Difference Between a Trademark and Patent?
Trademarks protect unique identifiers of your business, such as logos, slogans, business names, or even sounds.
Patents protect inventions and unique processes.
Understanding the difference between trademarks and patents
Trademarks are like a stamp of ownership for your brand that sets it apart from competitors. For example, when you see the bright red background and bold white logo of KitKat, you instantly know it’s their chocolate bar, not someone else’s imitation. Trademarks cover logos, brand names, and even catchphrases—like “Break me off a piece of that KitKat bar.” Trademarks make your product memorable and protect it from being copied
Patents, on the other hand, safeguard new inventions and ideas, allowing innovators to bring something unique to the world without fear of it being copied. Take Dyson, for example—James Dyson’s design for a bagless vacuum cleaner was a game-changer, and patents ensured he had the exclusive right to sell the technology for years. Without patents, a competitor could’ve just copied the design and sold it themselves.
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