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Frequently Asked Questions

Can you trademark a DBA name and how can it be protected?

Yes, you can trademark a DBA (Doing Business As) name. Trademarking a DBA name provides you with exclusive rights to use that name for your business's goods or services, and it prevents other businesses from using your name or names that are confusingly similar. However, it's important to note that simply registering a DBA name does not automatically grant you these rights. To trademark a DBA name, you must first ensure that your chosen name is unique and not already in use by another business. This can be done by conducting a thorough search of the United States Patent and Trademark Office's (USPTO) trademark database, as well as trade journals, professional publications, and the internet. Once you've confirmed that your DBA name is unique, you can proceed with the trademark registration process. This involves describing your trademark and how you intend to use it, and paying the necessary application fees. The cost of registering a trademark for a single class of goods can be up to $350, and this fee increases for each additional class of goods where you plan to use your trademark.
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