This information is needed when you apply to register your trademark. A specimen for a mark used in connection with services must show the mark used in providing or advertising the services. For example, your specimen may be a sign, a brochure about the services, an advertisement for the services, a website, a business card, or stationery showing the mark. The specimen must show or contain some reference to the services, that is, it is not just a display of the mark itself.
For example, if the mark sought to be registered is “T.MARKEY” for retail stores featuring men’s sportswear, a specimen that only shows the mark “T.MARKEY” would not be acceptable, but a specimen that shows the mark “T.MARKEY“ on the clothing store would be acceptable, as shown here below. When you request to register your trademark through Trademarkia, an attorney representing you can assist you in determining what an acceptable specimen is. Click here to get started in applying for your trademark through Trademarkia.