Company Name, Service Mark or Brand Name?
In Can I Trademark it? - updated on 7/4/2018
I'm currently using the name H.E.A.L.S. (Health Education for Anxiety and Life Stressors) as the umbrella brand for training workshops and private wellness sessions. My question is twofold:
1 - Would that name pass muster best as a TM, SM, Company name or Brand Name?
2 - Is it still too generically descriptive or should I just go with the H.E.A.L.S and a logo?