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Description:
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(1) - Online advertising services for others, namely, managing and tracking advertising on digital media namely internet websites, email, mobile media, social media, digital television; online advertising services, namely, providing services for managing online advertisements and digital marketing campaigns for others; tracking of advertising and marketing campaigns for others via the internet; advertising services, namely, providing an online website where advertisers can deploy online advertisements and digital marketing campaigns and obtain tracking information for their online advertisements; software as a service (SAAS) services and software platform as a service (PAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of digital and online advertising, marketing, and analytics, namely, analytics for the measurement, collection, analysis and reporting of Internet data, from various sources through a single interface, and the ability to design and execute digital and online advertising campaigns; software as a service (SAAS) services and software platform as a service (PAAS) services, namely, hosting software for use by others that allows tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information from various sources for improving the efficiency and effectiveness and delivery of online marketing and online advertising; software as a service (SAAS) services and software platform as a service (PAAS) services featuring software for tracking website activity and for managing and monitoring the performance and effectiveness of websites, online advertising and online marketing campaigns; software as a service (SAAS) services and software platform as a service (PAAS) services, namely, software for use by others for integration of multiple sources of data including website data, email data, mobile device data, digital broadcast data, television and radio data, point of sale system data, advertising data, search data, social networking data, offline data, customer relationship management system data, data warehouses, and call center data into a single stream of real-time data for e-commerce and commerce; software as a service (SAAS) services and software platform as a service (PAAS) services, namely, software for integrating, collecting, tracking, analyzing, reporting, controlling, managing, sharing, monitoring, distributing and measuring data and information for improving the efficiency and effectiveness of websites, ecommerce and commerce, namely product information from web and mobile applications, namely user actions, URLs, anonymous customer identifiers, information from display advertisements, namely advertisement viewable impressions, advertisement campaign information, anonymous customer identifiers, information from databases and offline applications, namely customer attributes, customer actions, anonymous customer identifiers and information from email, namely email opening rates, email campaign information, anonymous customer identifiers; software as a service (SAAS) services and software platform as a service (PAAS) services featuring software for collecting, integrating and distributing activity and data across multiple sources, namely for collecting customer data from sources such as websites, mobile applications, advertisements, messages, and databases, processing, integrating and resolving the customer data to create customer profiles and distributing the data to endpoints as selected by clients such as database and measurement applications for analytics purposes, and to marketing and media vendors for marketing campaigns including email marketing applications for messaging campaigns, website personalization tools for website customization, and demand side platforms for online display ad campaigns
(2) - Online advertising services for others, namely, managing and tracking advertising on digital media namely internet websites, email, mobile media, social media, digital television; online advertising services, namely, providing services for managing online advertisements and digital marketing campaigns for others; tracking of advertising and marketing campaigns for others via the internet; advertising services, namely, providing an online website where advertisers can deploy online advertisements and digital marketing campaigns and obtain tracking information for their online advertisements; software as a service (SAAS) services and software platform as a service (PAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of digital and online advertising, marketing, and analytics, namely, analytics for the measurement, collection, analysis and reporting of Internet data, from various sources through a single interface, and the ability to design and execute digital and online advertising campaigns; software as a service (SAAS) services and software platform as a service (PAAS) services, namely, hosting software for use by others that allows tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information from various sources for improving the efficiency and effectiveness and delivery of online marketing and online advertising; software as a service (SAAS) services and software platform as a service (PAAS) services featuring software for tracking website activity and for managing and monitoring the performance and effectiveness of websites, online advertising and online marketing campaigns; software as a service (SAAS) services and software platform as a service (PAAS) services, namely, software for use by others for integration of multiple sources of data including website data, email data, mobile device data, digital broadcast data, television and radio data, point of sale system data, advertising data, search data, social networking data, offline data, customer relationship management system data, data warehouses, and call center data into a single stream of real-time data for e-commerce and commerce; software as a service (SAAS) services and software platform as a service (PAAS) services, namely, software for integrating, collecting, tracking, analyzing, reporting, controlling, managing, sharing, monitoring, distributing and measuring data and information for improving the efficiency and effectiveness of websites, ecommerce and commerce, namely product information from web and mobile applications, namely user actions, URLs, anonymous customer identifiers, information from display advertisements, namely advertisement viewable impressions, advertisement campaign information, anonymous customer identifiers, information from databases and offline applications, namely customer attributes, customer actions, anonymous customer identifiers and information from email, namely email opening rates, email campaign information, anonymous customer identifiers; software as a service (SAAS) services and software platform as a service (PAAS) services featuring software for collecting, integrating and distributing activity and data across multiple sources, namely for collecting customer data from sources such as websites, mobile applications, advertisements, messages, and databases, processing, integrating and resolving the customer data to create customer profiles and distributing the data to endpoints as selected by clients such as database and measurement applications for analytics purposes, and to marketing and media vendors for marketing campaigns including email marketing applications for messaging campaigns, website personalization tools for website customization, and demand side platforms for online display ad campaigns
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