Canadian Trademark Information

On Thursday, October 25, 2012, a canadian trademark registration was filed for the above pictured logo by Chiveneko Publishing Inc. *********, **********, ***** ****. The Canadian IP office has given the trademark application number of 1599609. The current status of this trademark filing is Interruption of proceeding. The trademark is filed in the description of The claimed logo attaches to physical and electronic publications. Specifically, Chiveneko Publishing Inc's products include fiction and non-fiction books, magazines, and multimedia storytelling products. The last-mentioned category includes enhanced/interactive e-books, web portals and participatory storytelling initiatives implemented through social media and the company's website. The goods associated with the claimed trademark will also include alternative media products such as interactive and participatory storytelling platforms(e.g. video games) based on characters, premises, locations, and concepts from Chiveneko Publishing's Storytelling Universe. The 'Universe' consists of numerous fictitious characters, but will also include non-fiction titles as well. To provide further clarity via an example, the Chiveneko Storytelling Universe (fiction-based creative content) will be akin to many publishing/media properties that extend their published creative content through merchandising and product extension initiatives (e.g toy incarnations of popular characters, worlds). The company's initial product releases are focused on physical and electronic books with corresponding social media and web-based content (web portal). Expansions into the balance of the aforementioned areas will be subsequently implemented in phases. .