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Protecting Your Eu Trademark

Why Do I Need to Monitor My Registered Trademark in the EU?

Katarzyna Eliza Binder-Sony

Katarzyna Eliza Binder-Sony

10 November 20233 min read

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protecting your eu trademark

Navigating the world of trademark protection in the European Union can feel like a daunting task. However, EU brand protection of trademarks and intellectual property rights can be a smooth process. That is, with the correct information and guidance. 

The ins and outs of EU trademark protection, enforcement tactics, and extending your protection internationally are all covered in this blog article.

So, let's dive in and explore the exciting world of EU trademarks!

The efficient EU trademark system and the role of a trademark lawyer

The EUIPO trademark registration process is known for its efficiency compared to other global processes. The EU doesn't automatically reject applications based on the existence of earlier marks, unlike countries such as:

  • the United States, 
  • Australia,
  • or China.

This is due to the concept of "relative grounds." It makes the process smoother and eliminates concerns about irrelevant marks.

Understanding the opposition period and its implications in trademark monitoring

During a three-month publication period, the owner of an earlier mark can file an opposition against your application. This opposition period is a critical phase. Here, you may need to defend your application or explore alternative solutions. If no opposition is filed, it doesn't guarantee the absence of identical or similar earlier marks.

Instead, it indicates that no action was taken against your registration.

Proactive trademark monitoring and enforcing your trademark

Although your mark is protected after registration:

It doesn't prevent others from registering identical marks for similar goods or services. 

To safeguard your brand's goodwill, you must actively engage a trademark monitoring service and react promptly to potential threats. 

Engaging a qualified trademark lawyer to handle this vigilance for you is recommended. They can use specialized tools to monitor trademark databases regularly. They can also alert you to potential risks and discuss available options to maintain your brand's security.

Continual protection and valuing your trademark

Registering your trademark in the EU is an achievement, but it's just the beginning. To truly protect and enforce your brand, ongoing monitoring is crucial. By actively safeguarding your trademark, you ensure that your hard work and investments in your brand remain secure and continue to be a valuable asset.

Enforcing your EU trademark rights

Enforcing your EU trademark rights is critical to protecting your intellectual property. In the face of potential infringements, taking legal action and collaborating with authorities are crucial steps towards upholding your rights. 

Registering with the Enforcement Database of the European Union Intellectual Property Office (EUIPO) is recommended to aid in enforcing your rights.

Besides legal action, collaboration with customs authorities can aid in blocking counterfeit products and forestalling trademark infringement. Collaborating with these authorities can be highly beneficial. They can help protect your brand and ensure successful enforcement of your rights. In the following subsections, we'll explore legal actions and remedies.

Legal actions and remedies

When faced with trademark infringement, various legal actions and remedies are available to enforce your rights. Potential legal actions include:

  • Filing a complaint with the European Union Intellectual Property Office (EUIPO)
  • Initiating civil proceedings
  • Seeking remedies under the EU Trademark Regulation
  • Holding online marketplaces accountable

In certain situations, it's advised to get legal guidance from a trademark attorney.

Under EU trademark law, claimants may pursue the following claims:

  • Seizure and destruction of infringing products
  • Disclosure of information
  • Rendering of accounts
  • Orders prohibiting the defendant from continuing the infringing acts
  • Compensation for damages

In some cases, it may be necessary to pursue a court order. This is in cases when there are:

  • Violations of national patents
  • Replication of branded goods
  • Disputes regarding registered designs

Court proceedings can be initiated on both national and EU levels.

Registering your trademark in the EU

Registering your trademark in the EU is a significant step, but its value lies in continued monitoring and protection. By actively monitoring and responding to potential threats, you can safeguard your brand, its reputation, and its goodwill. 

Remember, engaging a trademark lawyer or professional can alleviate the burden. IP professionals can ensure the comprehensive protection of your valuable intellectual property.


What are the requirements for a trademark in the EU?

To be eligible for registration, your trademark must be unique and not identify your product. A provenance marker, a trademark feature that verifies the origin of products or services, confirms the source. This helps:


  • Create a distinctive bond
  • Increase consumer confidence
  • Ensure authenticity and quality
  • Prevent counterfeiting 

How do I protect my trademark in the EU?

Send your application to register with the European Union Intellectual Property Office (EUIPO).

What is trademark monitoring?

Searching websites, social media, and online marketplaces for unapproved merchants utilizing your current trademarks, such as logos, slogans, packaging, and more, is known as trademark monitoring.

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Katarzyna Eliza Binder-Sony is an intellectual property attorney with 15 years of expertise, representing clients before EUIPO, UKIPO and Polish IPO and courts. She holds LLB and Master of Law degrees from the University of Law in London and Cardinal Stefan Wyszyński University in Warsaw, respectively. As an English and Welsh Solicitor and European Trademark and Design Attorney, Katarzyna specializes in trademarks, designs, copyrights, patents protection and IP infringements. She extends her knowledge and support to small and medium enterprises globally. Beyond her legal pursuits, she finds solace in literature and enjoys mantrailing with her white furry Tatra sheepdog Pluto.