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What Can Be A Trade Secret

What Can Be a Trade Secret? Your Guide to Protecting Business Assets

Maaz Shareef

Maaz Shareef

13 November 20246 min read

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What Can Be a Trade Secret? Your Guide to Protecting Business Assets

Have you ever wondered what secrets keep top businesses on top?

You've probably heard whispers about top-secret recipes or confidential algorithms that keep the big players in business (Take KFC for example).

But what exactly can be a trade secret?

In this blog, we'll break down everything you need to know about trade secrets, how they protect your business's most valuable information, and why Trademarkia is the best partner to ensure your confidential gems stay locked away from prying eyes.

So, let’s pull back the curtain on trade secrets and dive into how the hidden parts of your business might just be your strongest assets.

What qualifies as a trade secret? The magic formula for business success

Not every scrap of information in your business is worth guarding like the last slice of pizza, but some things? Oh yes, they definitely are.

So, what can be considered a trade secret? 

It's any confidential information that provides your business with a competitive advantage and is kept under lock and key—whether that lock is a physical safe or your airtight confidentiality agreements.

Whether it's your company's top-secret manufacturing process, your marketing playbook, or your grandma's ultra-famous cookie recipe that keeps customers coming back for more, a trade secret is something that offers independent economic value because it's not public knowledge.

Plus, unlike patents, trade secrets can last forever—as long as you keep them secret!

For information to be classified as a trade secret, it has to meet three essential requirements:

  1. Secrecy: It has to be confidential. You don’t casually discuss this at a networking event.
  2. Independent economic value: The information must give your business a leg up on the competition. It's valuable precisely because it's secret.
  3. Reasonable measures to protect it: You have to make an effort to keep it secret. Whether it's confidentiality agreements, encryption, or hiding it in a vault, you need to actively protect it.

And here's where Trademarkia can help. We specialize in assisting businesses in locking down their trade secrets with airtight protections, ensuring that their valuable secret information stays that way.

Discover more strategies and best practices for trade secrets in our detailed guide: "A Comprehensive Guide to Protecting Your Trade Secrets."

Legendary secrets: What can be a trade secret?

Now, let's look at some real-world examples of trade secrets:

  • Recipes and formulas: Think Coca-Cola's formula or KFC's famous 11 herbs and spices. These recipes are more closely guarded than your Netflix account password.
  • Manufacturing processes: Companies often keep their specialized processes under wraps to stay ahead of competitors. Whether it's advanced engineering information or manufacturing processes.
  • Software algorithms: Google's search algorithm is the most famous trade secret in the tech world. How else do they know exactly what you're thinking before you even finish typing?
  • Customer lists: A well-curated customer list is the business equivalent of a treasure map, especially if it gives you an edge over the competition.
  • Marketing strategies: Your company's unique marketing approach is a prime candidate for trade secret protection, especially if it drives your competitive advantage.

Each of these examples offers independent economic value because they aren't readily available to the public. And with Trademarkia, you can trust that any business information you share with us is handled with the utmost care and confidentiality.

Protect your brand with Trademarkia

Trade secrets vs. patents: The ultimate showdown of business protection

Now, let's settle an age-old debate: trade secrets or patents? If you're wondering which is the better choice for your business, it depends on what kind of protection you need. Imagine this:

  • Patents: Are like a flashy gold trophy—everyone sees it, but there's a catch: it expires. Patents require public disclosure and have a time limit (usually 20 years).

Patents are invaluable if you want exclusive rights to your invention, letting you showcase its uniqueness to the world while legally protecting it for years.

  • Trade secrets: On the other hand, trade secrets don't expire, but they rely on secrecy. The second someone figures them out, it's game over.

Trade secrets are perfect for keeping your edge indefinitely, but they must be well-guarded.

How to protect trade secrets like a pro

Safeguarding trade secrets takes more than just a wink and a nod whenever someone walks by your office. It's a full-time job—and it's one Trademarkia is very good at helping you with.

Here's how you can ensure that your trade secrets stay confidential:

  • Use confidentiality agreements: Every employee, contractor, and business partner with access to your trade secret information should sign one. 
  • Limit access: Only people who need to know should have access to your trade secrets. The fewer people in on the secret, the better.
  • Implement security measures: This includes digital security (hello, encryption!) and physical security (like locking sensitive files in a vault that even your dog can't sniff out).
  • Train your team: Ensure your employees know the importance of protecting trade secret information.

By following these reasonable measures, you can ensure that your trade secrets are safe from prying eyes and curious competitors.

We at Trademarkia offer a full range of services to help you implement airtight security measures, from drafting confidentiality agreements to offering legal support in case your secret gets leaked.

Misappropriation of trade secrets: When the villains knock in

Misappropriation of trade secrets is basically the business version of someone reading your diary and then telling the world.

It occurs when someone acquires, discloses, or uses your trade secret without your permission—typically through shady methods like industrial espionage or breaching confidentiality agreements.

Misappropriation can lead to serious legal consequences under the Defend Trade Secrets Act (DTSA) and the Economic Espionage Act.

If someone steals your trade secrets, Trademarkia's experienced attorneys are here to help you take action. Whether it's through recovering damages or securing an injunction to stop further use, we've got your back.

Why trade secrets matter and how Trademarkia can help

Your trade secrets are some of your business's most valuable assets, and keeping them confidential is key to maintaining your competitive edge. Whether you're protecting a secret process, a proprietary algorithm, or even your unique financial information, safeguarding these assets is critical for your success.

Trademarkia specializes in protecting trade secrets and other forms of intellectual property. We'll help you with everything from drafting confidentiality agreements to taking legal action in cases of misappropriation.

With Trademarkia by your side, you can ensure that your business stays secure and ahead of the competition.

Trade secrets are your greatest weapon in a world where information is power. Let Trademarkia help you protect them—because sometimes, the best ideas are the ones that stay hidden.

Book a free 15-min consultation with an attorney


FAQs

What is an example of a trade secret?

A well-known example of a trade secret is the Coca-Cola formula, one of the most famous trade secrets for over a century. By staying confidential, trade secrets like this provide independent economic value.

Other examples include Google's search algorithm, KFC's 11 herbs and spices, and proprietary manufacturing processes. These types of confidential information give a business a significant competitive advantage.

What can be included in trade secrets?

Trade secrets can encompass a wide variety of confidential information that holds economic value and isn't easily known by the public. Examples include customer lists, financial information, manufacturing processes, software algorithms, and marketing strategies.

Essentially, anything that provides independent economic value and is protected through reasonable measures can qualify as a trade secret. Even engineering information and business strategies can be considered a trade secret if they offer a competitive edge.

What cannot be a trade secret?

Not all information qualifies as a trade secret. Publicly available information, readily ascertainable facts, or general knowledge that others can easily discover cannot be protected as a trade secret.

Trade secrets don’t cover information in the public domain, nor can they protect information that lacks independent economic value. Similarly, ideas disclosed without reasonable measures to protect them, or those found through reverse engineering, fall outside the scope of trade secret protection.

What happens if a trade secret is leaked?

If a trade secret is leaked, it can lead to severe consequences for a business, including losing its competitive advantage and economic value.

The owner of the trade secret may pursue legal action under the Defend Trade Secrets Act (DTSA) or the Uniform Trade Secrets Act (UTSA) for misappropriation of trade secrets. Legal remedies can include seeking damages, filing an injunction, or pursuing criminal charges under the Economic Espionage Act.

Once a trade secret is publicly disclosed, it may lose its trade secret protection, which is why maintaining reasonable efforts to protect it is essential.

How to get a trade secret?

You don't "get" a trade secret in the same way you apply for a patent or trademark. A trade secret is created by developing confidential information that gives your business an edge and then protecting it using reasonable measures.

This includes using confidentiality agreements, limiting access to trade secret information, and implementing strong security measures. Remember, a trade secret can last indefinitely as long as it remains secret and provides independent economic value.

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I'm Maaz Shareef, an advocate turned legal content writer with a knack for making intellectual property law accessible and engaging. With experience working alongside U.S. attorneys, I bring a global perspective and a passion for clear, impactful communication. Let’s explore the intricacies of IP law together, and turn complex challenges into straightforward solutions.