Tiger Woods Trademarks

A Closer Look: Global Icon Tiger Woods' Trademark Portfolio

Lindokuhle Mkhize

Lindokuhle Mkhize

16 November 20233 min read

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tiger woods trademarks

Tim Hipps U.S. Army, CC BY 2.0 <>, via Wikimedia Commons

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    In the world of sports, few names hold the same level of prestige and recognition as Tiger Woods. From his incredible golfing skills to his off-the-course brand empire, Woods has established himself as a global icon. One integral part of his brand strategy is his registered trademarks, most notably his iconic three-triangle logo.

    In this article, we'll dive into Tiger Woods' trademarks and explore their significance and impact on his brand.

    Who is Tiger Woods?

    Eldrick Tont Woods, born in 1975, is a famous American golfer who goes by the nickname Tiger Woods. Woods joined the professional golf world in 1996. Within one year, the professional golfer had won three PGA Tour events and the 1997 Masters. 

    By June of 1997, Woods had skyrocketed to the number one golfer in the world, less than a year after turning pro.

    Woods was the best golfer for 264 weeks from 1999 to 2004 and then for 281 more weeks from 2005 to 2010. Woods' career has had ups and downs. He had back surgery from 2014 to 2017. This caused him to drop out of the top 1,000 golfers. However, with hard work, Woods made steady progress and most recently won the 2019 Masters.

    Woods' first trademark filing

    Woods began protecting his brand early on. He filed his first trademark in 1996 as a rookie golfer. He filed for "Tiger Woods" for golf apparel and equipment. The mark has been consistently used since.

    After turning pro, Woods filed trademarks for "Club Tiger" and "Tiger Woods Foundation" as well.

    Registering the three-triangle logo:

    Tiger Woods' three-triangle logo is unmistakably associated with his golf clubs and brand. Its clean and dynamic design has become deeply ingrained in the public's consciousness. Tiger trademarked the logo to protect it legally. This is so others can't use it without his permission. 

    By making this move, he now has exclusive rights to this powerful visual representation. This strengthens his brand identity.

    The versatility of trademarks:

    Trademarks play a crucial role in brand management and marketing strategies. For sports celebrity Tiger Woods, his trademarks extend beyond logos to include:

    • His name
    • His signature 
    • Catchphrases associated with him

    By using trademarks, Tiger can safeguard his brand equity, preserve his unique identity, and maintain consistent messaging across various marketing, publicity, and merchandise channels.

    Expanding the brand:

    Beyond the world of professional golf, Tiger Woods has successfully expanded his brand into various industries. Trademarks have been instrumental in enabling this diversification. These include:

    • Apparel and footwear
    • Golf courses
    • Equipment and video games

    Woods' trademarks help create brand recognition and trust beyond the golf course. This adaptability has allowed Woods to establish himself as a multi-faceted brand and attract a wider audience.

    Enforcing trademark rights:

    Trademark infringement is a serious concern for any brand. By vigilantly protecting his trademarks, Tiger Woods has taken a proactive approach to safeguarding his brand's reputation and preventing unauthorized uses. 

    The legal enforcement of trademarks helps maintain the exclusivity and integrity of his brand, ensuring that his image and trademarks are used only in conjunction with approved products, consulting services, and partnerships.

    Marketing opportunities:

    Trademarks not only provide legal protection but also serve as marketing tools. For Tiger Woods, his trademarks are valuable assets that can be leveraged to secure:

    • Partnerships
    • Collaborations
    • Sponsorships

    The Tiger Woods brand is made stronger by its trademarks, which give it recognition and credibility. He can license his logo for merchandise or endorse products.

    Trademarks play a critical role in brand-building

    Tiger Woods' trademarks helped build his brand and made him a famous sports icon globally. 

    His brand is consistent and recognizable because of trademarks like his logo, name, and catchphrases. Woods protects and enforces his trademarks to keep his brand unique and secure. This also creates new marketing opportunities. 

    Tiger Woods' trademarks in sports and entertainment show the importance of managing a brand for success.


    Is Tiger Woods's name trademarked?

    He filed the trademark "Tiger Woods" for golf apparel and equipment. The mark has been consistently used since. In addition to his name, within the first two years of his going pro, Woods filed trademarks for "Club Tiger" for his fan club and "Tiger Woods Foundation" for his charity.

    What companies does Tiger Woods own?

    TGR is a multi-brand enterprise comprised of Woods' various companies and philanthropic endeavors, including TGR Design, a golf course design firm; The TGR organization, a philanthropic organization; TGR Live, an event production business and entertainment services; and The Woods Jupiter, an upmarket sports restaurant.

    What brand did Tiger Woods use?

    Woods uses a bag of TaylorMade clubs, except for his famous Scotty Cameron Newport 2 GSS putter. He plays a Bridgestone golf ball and wears Nike apparel, shoes, and gloves.

    Does Tiger Woods have a logo?

    Tiger rose to the top of the global rankings in just one year and remained there for more than ten years. Tiger Woods filed his trademark and unveiled his first logo in the same year, 1996.

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    Lindokuhle Mkhize, a skilled creative copywriter and content lead at Trademarkia, brings a wealth of experience in driving innovation and managing teams. With previous success in starting and growing the Innovation and Marketing department at her former creative agency, Lindokuhle boasts expertise in leadership and delivering compelling content. Based in South Africa, Lindokuhle's work focuses on key themes of creativity, effective communication, and strategic marketing.