Tesla Inc. Diversifies into Alcoholic Beverages with "Cyberbeer"

Tesla Inc., primarily known for its groundbreaking work in electric vehicles, has made a bold foray into the alcoholic beverage market with its new product, "Cyberbeer." This trademark, registered under serial number 98219115 on October 11, 2023, signifies a surprising but strategic expansion of Tesla's portfolio.

The launch of "Cyberbeer" coincides with the much-anticipated release of Tesla's latest electric vehicle, the Cybertruck. The "Cyberbeer" product, available as a limited edition set priced at $150, includes two bottles of a specially brewed Helles Lager, featuring European Noble Hops Saaz and Hallertau Mittlefruh. Additionally, the set comes with custom-designed steins, named "CyberStein," celebrating the angular exoskeleton of the Cybertruck.

Tesla's entry into the American alcoholic beverage market with "Cyberbeer" has been a topic of interest and speculation. The product's high price point and association with the Cybertruck release mark a unique marketing strategy, blending the allure of Tesla's tech innovation with a venture into lifestyle products. This move demonstrates Tesla's ambition to extend its brand beyond automobiles and into new, diverse commercial territories.