8 Tech Trends to Look Out for in 2024

Lindokuhle Mkhize

Lindokuhle Mkhize

01 November 20239 min read

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tech trends in 2024

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    Come 2024, a technological revolution will transform business, industry, and everyday life. Generative AI, intelligent applications, and quantum computing are among the tech trends that will reshape how we work, live, and interact. Join us as we explore these disruptive technologies and the opportunities they offer.

    Key takeaways

    • Generative AI is revolutionizing businesses with enhanced efficiency and competitive advantages.
    • The Era of intelligent applications leverages advanced technologies to provide adaptive user experiences and drive innovation.
    • Professionals must stay informed, develop new skills, and network to remain competitive in the rapidly changing new technology landscape.

    1. Generative AI revolution

    The Generative AI revolution is poised to profoundly impact industries and businesses worldwide, unlocking unprecedented opportunities and risks. Democratized generative AI has been identified by Gartner as the top strategic, innovative technology trend for 2024, with a potential sustainable technology impact across various industries.

    Given the generative AI industry's projected growth rate of 35.6% from 2023 to 2030, organizations should devise and implement tactical plans to leverage generative AI and outperform competitors.

    Democratization of Generative AI

    The democratization of Generative AI refers to:

    • The increasing accessibility of AI tools and models.
    • This is made possible by the combination of large-scale model training, cloud computing, and open-source innovative technology.
    • The empowerment of business users with access to a wide range of internal and external information sources.
    • The path to a democratization of knowledge and skills within the enterprise.

    By 2026, Gartner forecasts that more than 80% of enterprises will have employed GenAI APIs and models and implemented GenAI-enabled applications in production environments.

    2. The Era of Intelligent Applications

    We are now in the Era of Intelligent Applications. AI-based services enhance or automate tasks, provide adaptive user experiences, and influence numerous sectors. As AI continues to permeate our daily lives, from fintech and healthcare to agriculture and beyond, it presents challenges and opportunities for businesses, such as ensuring data security and compliance while driving innovation.

    Incorporating advanced technologies such as AR/VR, IoT, and blockchain amplifies the potential of intelligent applications in transforming industries.

    AI in everyday life

    In the creative fields, technologies like ChatGPT, Bard, and Midjourney are widely used to enhance creativity and productivity. However, the impact of artificial intelligence extends far beyond the creative realm. It has fundamentally changed numerous industries and sectors, forever altering how they function. Some of the industries being impacted by AI include:

    • Fintech
    • Education
    • Legal services
    • Automotive
    • Retail
    • Manufacturing
    • Transportation and logistics

    Artificial intelligence is increasingly showing up in our daily lives, streamlining processes, and improving decision-making across a wide range of sectors.

    AI is revolutionizing diagnostics, personalized treatments, and predictive outcomes in healthcare, transforming patient care and driving innovation in clinical operations and drug development.

    In agriculture, AI contributes to:

    • Increased productivity
    • Real-time monitoring
    • Informed decision-making
    • Optimizing agricultural processes

    These advancements demonstrate the transformative power of AI and machine learning in optimizing processes and enhancing decision-making across diverse industries.

    Future prospects

    The prospects for intelligent applications are boundless, with further integration of emerging technologies like AR/VR, IoT, and blockchain creating innovative solutions. For instance, AR/VR integration with AI can create immersive, intelligent, and context-aware applications that transform industries such as gaming and education.

    In addition to the Era of Intelligent Applications, IoT technologies play a crucial role in connecting and integrating our smart and intelligent technologies, creating an ecosystem that revolutionizes various sectors. 

    Industries like healthcare, agriculture, and smart cities can be transformed by IoT applications in conjunction with intelligent technologies. This convergence offers immense opportunities, making it essential for businesses to stay proactive and harness the potential of the Era of Intelligent Applications and IoT advancements.

    3. AI to boost human/employee/workforce productivity

    Against a backdrop of growing competition, AI-augmented development plays a crucial role in Augmented-Connected Workforce Initiatives, aiming to tap into the full potential of human workers via intelligent applications, workforce analytics, and continuous learning. 

    Utilizing AI and other cutting-edge technological developments, businesses may unleash the potential of their personnel to maximize output and spur innovation.

    By taking a strategic approach to workforce management, staff members are more equipped to learn new skills, adjust to shifting job responsibilities, and enhance the overall performance of the company.

    Workforce Analytics

    Workforce Analytics is instrumental in comprehending employee performance, pinpointing skill gaps, and guiding training and development strategies. By collecting and analyzing employee data and performance data, organizations can optimize business operations, make data-driven decisions about hiring, training, and resource allocation, and ultimately drive business success.

    As AI and other technology and digital trends continue to reshape industries, workforce analytics will be an invaluable tool for organizations seeking to adapt and thrive in the face of change.

    Case studies

    Case studies showcasing the successful implementation of augmented-connected workforce initiatives highlight the potential for significant improvements in productivity and efficiency. Companies like:

    • Google
    • Snap
    • Niantic
    • Nvidia
    • Eckert & Ziegler

    … have all achieved success with these AI models, demonstrating the transformative power of AI in optimizing human resources and enabling data-based decision-making.

    Organizations that adopt augmented-connected workforce initiatives can adeptly navigate the fast-paced tech landscape and exploit emerging growth opportunities.

    4. Embracing sustainable technology

    As environmental concerns dominate global conversations, embracing sustainable technology becomes increasingly essential for businesses and industries. From green tech solutions like energy-efficient data centers and renewable energy sources to sustainable materials, organizations must prioritize environmentally responsible practices to reduce their ecological impact and meet sustainability goals.

    Businesses adopting sustainable technology can foster a greener future while maintaining their innovation and growth trajectories.

    Green tech solutions

    Green tech solutions, such as energy-efficient data centers, renewable energy sources, and sustainable materials, play a key role in helping organizations meet their sustainability goals. 

    Companies like Tesla, Bloom Energy, and First Solar are leading the way in promoting green tech solutions, demonstrating the viability and potential of these technologies to drive positive change in various industries.

    Integrating green tech and digital solutions into business operations can curb environmental impact and foster a more sustainable future.

    Challenges and opportunities

    Balancing innovation with environmental responsibility presents both challenges and opportunities in sustainable technology. Organizations must navigate compliance with regulations, employee training, and heightened market competition while exploring new business models and harnessing the potential of emerging technologies to drive industry-wide change.

    Strategically adopting sustainable technology enables businesses to tackle these challenges and grasp opportunities for innovation and expansion.

    5. Quantum leap: quantum computing in 2024

    Quantum computing is set to experience rapid growth in investments, workforce development, and exploration of hybrid solutions by 2024. This revolutionary technology has the potential to address complex computational problems, providing unparalleled computing power and transforming various industries.

    Quantum computing is a cutting-edge technology that harnesses the principles of quantum mechanics to perform complex computations. Unlike classical computing, which uses bits to store and process information as either 0 or 1, quantum computers use quantum bits, or qubits, that can exist in multiple states simultaneously. This enables quantum computers to solve problems much faster and more efficiently than classical computers.

    While quantum computing is not as widely known or utilized as generative AI, it holds tremendous potential for solving complex problems in industries like chemistry, cryptography, optimization, and materials science. As the technology continues to advance, it has been attracting significant investments and research efforts to further explore its capabilities and potential applications.

    With investment trends leaning towards practical applications and scalable technologies, businesses must prepare to undertake the quantum leap and seize the opportunities it offers, ensuring they maximize their business value and achieve industry-relevant business outcomes.

    Investment trends

    Investment trends in quantum computing indicate a growing interest in discovering practical applications, building a skilled workforce, and developing scalable technologies. Significant investors in quantum computing include A&E Investments, Nvidia, Geode Capital Management LLC, and BlackRock Fund Advisors, among others.

    With a projected market size growth of 32.1% by 2030, organizations must stay informed about the latest advancements in quantum computing to remain competitive in the marketplace and harness the potential of this groundbreaking technology.

    Hybrid solutions

    Hybrid solutions, combining classical and quantum computing, are emerging as promising approaches to solving complex problems and driving innovation in various industries. 

    Organizations may make use of the best of both worlds to meet their computing demands by employing the classical computer for tasks better suited for classical computation and the unique capabilities of quantum computers.

    As quantum computing continues to evolve, exploring hybrid solutions will pave the way for groundbreaking advancements and applications.

    6. Industry cloud platforms: accelerating business initiatives

    Industry cloud platforms (ICPs) are crucial in accelerating business initiatives by offering tailored solutions and services for specific industries and market segments. Some popular ICPs include:

    • Microsoft Azure
    • Google Cloud Platform
    • IBM Bluemix
    • AWS

    These platforms enable organizations to optimize operations, foster innovation, and promote collaboration across the value chain.

    Utilizing ICPs allows businesses to smooth out processes, boost efficiency, and secure a competitive advantage in their respective sectors.

    Key benefits

    The key benefits of ICPs include improved efficiency, scalability, and security, enabling organizations to focus on their core business objectives and drive growth. By providing specialized solutions that align with industry-specific business processes, regulatory requirements, and customer needs, ICPs can help organizations accelerate innovation and engineer a competitive advantage.

    In addition, ICPs offer comprehensive security features, ensuring compliance with industry standards and safeguarding critical assets and data.

    Market predictions

    Market predictions for ICP adoption suggest a significant increase in the coming years, with the following statistics:

    • Over 70% of enterprises expected to use ICP by 2027.
    • The current ICP market size is projected to grow from USD 831.7 M in 2022 to USD 7,679.70 M by 2030.
    • Compound annual growth rate of 32.3% during the forecast period.

    With the rising adoption of ICPs, businesses need to remain at the forefront and use these platforms to enhance their operations and speed up growth.

    7. Continuous threat exposure management

    As AI technologies become increasingly prevalent, the need for continuous threat exposure management (CTEM) and security management grows more critical. This proactive cybersecurity process involves continuously monitoring and evaluating an organization's external surfaces to identify and mitigate potential threats.

    Employing attack simulations and real-time monitoring enables CTEM to actively guard against possible threats and prioritize risks, aiding organizations in decreasing their susceptibility to attacks and safeguarding their AI investments.

    Proactive data protection

    Proactive data protection in AI involves:

    • Continually assessing the accessibility, exposure, and exploitability of assets
    • Ensuring that investments in AI are adequately protected
    • Examining past data and recognizing patterns
    • Assisting organizations in staying ahead of cyber threats
    • Taking proactive steps to safeguard data

    This approach allows for a more proactive attitude towards data security and helps reduce the risk of harm in advance.

    AI-specific security

    As the democratization of AI continues to grow, managing the unique security challenges posed by AI technologies becomes increasingly important. Addressing risks associated with data privacy, algorithmic bias, and malicious use of AI requires a combination of proactive data protection strategies, AI-specific security measures, and a holistic approach to data security.

    By taking these steps, organizations can ensure the safe and responsible adoption of AI, minimizing potential threats and maximizing the benefits of this revolutionary technology.

    8. Preparing for the tech revolution: continual upskilling

    As the tech revolution unfolds, professionals and entrepreneurs must stay informed about emerging trends, develop new skills, and seize networking opportunities to advance their careers. 

    It takes constant learning, flexibility, and a dedication to keeping ahead of the curve to keep up with developments in artificial intelligence, quantum computing, and other cutting-edge technology.

    Like software engineers, individuals who accept these challenges can set themselves up for success in the fast-paced tech landscape.

    Upskilling strategies

    Upskilling tactics should focus on strengthening soft skills like flexibility and critical thinking as well as learning about AI, quantum computing, and other upcoming technologies in order to stay competitive in the rapidly advancing field of technology. 

    Continuous learning, practical application, collaborative learning, specialization, industry networking, and mentorship are effective upskilling strategies for AI and quantum computing.

    Adopting these strategies can help professionals expand their skill sets and improve their career prospects in the swiftly evolving tech world.

    Networking opportunities

    Networking opportunities, such as attending tech conferences, joining online forums, and participating in industry events, can help professionals stay connected and informed about the latest developments in their field. People may grow their professional networks and obtain important insights into new trends and technology by interacting with colleagues, exchanging knowledge, and fostering connections.

    Seizing networking opportunities is vital for keeping pace and flourishing in the ever-changing world of technology.

    The future is bright

    From the Generative AI Revolution to the Era of Intelligent Applications, the tech trends of 2024 promise to reshape industries, redefine job roles, and drive innovation. Professionals and companies may fully utilize these coming technologies by adopting sustainable technology, utilizing quantum computing, and being ready for the digital revolution through networking and upskilling. 

    As we embark on this exciting journey, the opportunities for growth, transformation, and success are limitless.


    What is trending in technology in 2024?

    By 2024, AI-driven technologies such as speech and computer-vision algorithms will be commonplace; cyber threats will become more sophisticated and businesses and consumers will utilize AR, VR and the immersive internet. Gartner also predicts a growth in generative AI and "machine customers".

    What are the future technology trends for 2025?

    By 2025, technology trends such as mobile internet, artificial intelligence, virtual and augmented reality, cloud technology, Internet of Things, advanced robotics, biometric technology, 3D printing, automation at scale, new standards for AI investments, distributed cloud environments, the extended edge, and innovative CX strategies will significantly shape our world.

    What technology is booming in 2023?

    AI and automation are set to continue transforming industries in 2023, making them major technology trends for the foreseeable future.

    How is Generative AI expected to impact businesses and industries?

    Generative AI is set to revolutionize businesses and industries worldwide by providing new opportunities and introducing potential risks.

    What are the key benefits of industry cloud platforms for businesses?

    Industry cloud platforms offer businesses improved data access and insights, enhanced security features, increased productivity and collaboration, and scalability and flexibility, providing critical benefits for businesses.

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    Lindokuhle Mkhize, a skilled creative copywriter and content lead at Trademarkia, brings a wealth of experience in driving innovation and managing teams. With previous success in starting and growing the Innovation and Marketing department at her former creative agency, Lindokuhle boasts expertise in leadership and delivering compelling content. Based in South Africa, Lindokuhle's work focuses on key themes of creativity, effective communication, and strategic marketing.