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The Fenty Trademark and Its Impact on Rihanna’s Empire

Lindokuhle Mkhize

Lindokuhle Mkhize

25 January 20242 min read

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The Fenty Trademark and Its Impact on Rihanna’s Empire

The Fenty trademark has become synonymous with innovation and excellence in various industries. In this article, we will explore it in some detail, speculating on Rihanna’s future plans.

What to know about the trademark:

The Fenty trademark, registered under application number 97659162 in the United States, represents a range of products and services associated with the multi-talented artist Rihanna.

This trademark encompasses various classes, including:

  • Cosmetics,
  • Skincare,
  • Fashion,
  • And more.

The trademark is registered by Rihanna and Scott Slavik, with Scott as a registered representative.

Hair extensions and the Fenty trademark:

Rihanna's entrepreneurial spirit led her to venture beyond cosmetics into hair, skin care preparations accessories with the introduction of Fenty Hair.

While the Fenty trademark initially gained recognition through beauty products, its extension into hair extensions, cosmetic bags and makeup accessories showcases Rihanna's commitment to providing high-quality and inclusive offerings.

The Fenty trademark ensures that these hair extensions carry the same level of brand recognition as other Fenty products.

Cosmetic kits and accessories by Fenty:

The Fenty trademark extends to cosmetic kits and accessories.

These Fenty skin up kits, curated by Rihanna herself, offer comprehensive collections of cosmetic preparations that enable users to achieve a full Fenty-inspired look.

By providing a diverse range of cosmetic kits comprising lip glosses, lip brushes, and other Fenty essentials, the Fenty trademark ensures a seamless and unified brand experience for customers.

Inclusive marketing and market penetration:

One of the key strengths of the Fenty beauty trademark is its commitment to inclusivity. By offering a wide range of shades and products suitable for all skin types, Rihanna revolutionized the beauty industry. 

Fenty Beauty's success is a testament to the power of catering to an underserved market, generating a significant impact on brand visibility and reach.

Brand expansion:

While the Fenty trademark primarily focuses on beauty and cosmetics, it also extends its protection to other areas of Rihanna's business empire, such as downloadable musical sound recordings, and visual and audio performances.

Businesses can learn valuable lessons from the Fenty story

By understanding the power of trademarks, businesses can learn valuable lessons from the story of the Fenty trademark.

It serves as a reminder that creating a unique brand identity, diversifying product offerings, and actively protecting trademarks are crucial steps towards success in today's competitive market.

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Lindokuhle Mkhize, a skilled creative copywriter and content lead at Trademarkia, brings a wealth of experience in driving innovation and managing teams. With previous success in starting and growing the Innovation and Marketing department at her former creative agency, Lindokuhle boasts expertise in leadership and delivering compelling content. Based in South Africa, Lindokuhle's work focuses on key themes of creativity, effective communication, and strategic marketing.