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Coca-Cola Files Trademark for "Minute Maid Spiked" Beverages

Lindokuhle Mkhize

Lindokuhle Mkhize

22 December 20233 min read

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Minute Maid Spiked

Coca-Cola, the global beverage giant, is making waves in the alcoholic beverage and alcohol industry with recent developments. The company has filed a trademark application for "Minute Maid Spiked," marking its potential entry into the spiked seltzer market. 

Additionally, Coca-Cola's beverage-alcohol subsidiary, Red Tree Beverages (RTB), has unveiled plans to launch Minute Maid branded ready-to-serve flavored wine cocktails. 

These strategic moves demonstrate Coca-Cola's deliberate and disciplined experimentation in the alcohol market, targeting a younger, health-conscious consumer base.

The rise of spiked seltzer

On December 2, 2020, Coca-Cola filed a trademark application for "Minute Maid Spiked" with the United States Patent and Trademark Office (USPTO). 

The application covers a range of alcoholic beverages, including spiked seltzers, flavored malt beverages, and cocktails. This move aligns with the growing popularity of spiked seltzers and presents an opportunity for Coca-Cola to leverage its well-known Minute Maid brand in the competitive alcoholic beverage space. 

Coca-Cola's decision this spring, to file a trademark for "Minute Maid Spiked" beverages comes as no surprise, considering the skyrocketing popularity of spiked seltzers in recent years. 

Spiked seltzers have emerged as a preferred choice for many consumers, particularly among the millennial and Gen Z demographics. These beverages offer a lighter, lower-calorie alternative to traditional alcoholic options, making them appealing to those seeking a healthier and more refreshing drinking experience.

By entering the spiked seltzer market with the Minute Maid brand, Coca-Cola aims to leverage its well-established reputation and capitalize on the existing consumer trust in Minute Maid's range of fruit juices and lemonades.

By infusing the Minute Maid name with a spiked twist, Coca-Cola can introduce a familiar and trusted brand to legal drinking age consumers venturing into the world of alcoholic beverages.

In addition to the trademark filing, Coca-Cola's move to introduce ready-to-serve flavored wine cocktails under the Minute Maid brand further expands its portfolio of flavors in the alcohol space. The decision to offer Lime Margarita, Strawberry Daiquiri, and Piña Colada flavors caters to the popular cocktail preferences of legal drinking age consumers, ensuring there is something for every taste.

Launching in 1.& oz.5-liter multi-serve bottles with an ABV of 13.& oz.9%, similar to standard wine bottles, the Minute Maid Spiked flavored wine cocktails provide convenience and versatility for social gatherings and casual occasions. 

With this introduction, Coca-Cola aims to tap into the trend of pre-mixed, based cocktails, providing legal drinking age consumers with a hassle-free option that combines the quality and taste of wine with the convenience of a ready-to-drink cocktail. 

The anticipated spring 2024 launch of Minute Maid Spiked flavored wine cocktails across the United States is highly awaited by both consumers and industry experts. 

As Coca-Cola expands its presence in the alcoholic beverage market, it is poised to compete with established players in the spiked seltzer and flavored wine cocktail segments. The company's extensive marketing resources and brand recognition create a strong foundation for success, as it caters to the evolving drink preferences of legal drinking age consumers.

Consumers increasingly seek variety

Coca-Cola's trademark filing for "Minute Maid Spiked" beverages and the announcement of ready-to-serve flavored wine cocktails demonstrate the company's ambition and drive to diversify its product offerings and explore new opportunities within the alcohol industry. 

By capitalizing on the popularity of spiked seltzers and pre-mixed wine cocktails, Coca-Cola aims to capture a larger share of the alcohol market while continuing to provide legal drinking age consumers with innovative, convenient, and refreshing beverage choices under the trusted Minute Maid brand. 

As with any alcoholic beverage, it’s important to enjoy these offerings responsibly and be aware of the associated risks and government warnings.

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Lindokuhle Mkhize, a skilled creative copywriter and content lead at Trademarkia, brings a wealth of experience in driving innovation and managing teams. With previous success in starting and growing the Innovation and Marketing department at her former creative agency, Lindokuhle boasts expertise in leadership and delivering compelling content. Based in South Africa, Lindokuhle's work focuses on key themes of creativity, effective communication, and strategic marketing.