Amrusha Chati
08 January 2024 • 2 min read
The previous year, 2023, was a landmark year for generative AI. Companies across the world launched into a race to create rivals to ChatGPT. Meanwhile, businesses rushed to integrate AI into their processes.
Most of these efforts were focused on creating a Large Language Model (LLM) like ChatGPT and Google's Bard. In the second half of 2023, image generation platforms like Dall-E and OpenAI's Stable Diffusion took center stage.
It seems 2024 may be the year of AI-powered video generation platforms. Google's newest offering, Google VideoPoet, signals a shift in focus towards video generation. Could video be the next frontier in the generative AI race to stay one step ahead?
Here's a look at VideoPoet and what its video generation capabilities are.
Google VideoPoet is currently a research project. It explores the potential of LLMs to generate videos and visual content. It leverages the ability of LLMs to understand and interpret text, translating it into images and sounds that create video clips.
In its trademark application to the US Patent and Trademark Office (USPTO), Google has described it as "providing non-downloadable software using artificial intelligence for creating and generating:
The application also lists "research and development services" in many of these fields.
This means that Google VideoPoet can perform various video generation tasks for applications. These could include:
Generating explainer videos, animating stories, or visualizing historical narratives.
Illustrating ideas, showcasing product features, or prototyping designs.
Creating engaging video clips for platforms like Instagram or TikTok.
Experimenting with animation, creating abstract visuals, or generating short films.
Transforming still images into video sequences, adding movement and context.
Extending existing videos by adding new scenes or characters based on textual instructions.
Creating soundtracks that complement the generated video, as well as editing audio clips.
VideoPoet is still under development. But its text-to-video generation capabilities hold promise for the future of content creation.
While these are exciting opportunities, AI-generated content also raises concerns on many fronts. Thus, it's important to keep in mind considerations such as:
Ensuring proper attribution and addressing potential misuse of copyrighted material.
Considering the potential for bias and misinformation in AI-generated content.
Ensuring responsible development and use of AI tools like VideoPoet.
Google VideoPoet is a significant development in AI-powered content creation. Its capabilities offer exciting possibilities for storytelling, communication, and artistic exploration. As the research continues, addressing the associated challenges and ensuring responsible use will be crucial for unlocking the full potential of this technology.
AUTHOR
Amrusha is a versatile professional with over 12 years of experience in journalism, broadcast news production, and media consulting. Her impressive career includes collaborating extensively with prominent global enterprises. She garnered recognition for her exceptional work in producing acclaimed shows for Bloomberg, a renowned business news network. Notably, these shows have been incorporated into the esteemed curriculum of Harvard Business School. Amrusha's expertise also encompassed a 4-year tenure as a consultant at Omidyar Network, a leading global impact investing firm. In addition, she played a pivotal role in the launch and content strategy management of the startup Live History India.
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