Dbrand Sues Casetify After Claiming They “Stole” JerryRigEverything’s Case Designs

Dbrand and Casetify are prominent brands in the smartphone accessory industry, known for their innovative and stylish designs.

However, a legal battle has ensued as Dbrand alleges that Casetify has copied its popular Teardown designs.

We delve into the details of the lawsuit, the significance of Teardown designs, and the potential implications for both brands.

Dbrand's Teardown design

Dbrand, a company renowned for its high-quality, precision-cut skins and cases for electronic devices, has a distinctive product line known as the "Teardown" series. 

This series features a unique design approach that sets it apart from conventional device skins.

The Teardown designs are essentially hyper-realistic representations of what the internals of a device look like.

They're meticulously crafted to give the illusion that you're looking directly through the device's exterior into its complex inner workings.

This includes detailed imagery of components like batteries, chips, and circuits, often based on the actual layout of the device's interior.

The Teardown skins transform your phone, laptop, or other devices into a conversation piece, showcasing the beauty of modern technology's complexity.

What makes these skins especially intriguing is their attention to detail. 

Dbrand collaborates with popular tech teardown experts, who disassemble devices and capture high-resolution images of their interiors.

These images are then used as the basis for the Teardown skins, ensuring that the final product is as true to life as possible.

This level of authenticity appeals to tech enthusiasts who appreciate the artistry and engineering that goes into electronic devices.

Apart from their aesthetic appeal, Dbrand's Teardown skins are made with the same commitment to quality and precision that the brand is known for.

They're designed to be durable and provide a measure of protection to the device, all while maintaining a slim profile that doesn't add bulk.

The skins are also engineered for an easy application process, ensuring a perfect, bubble-free fit.

Dbrand makes a case that Casetify stole their design

Dbrand accessory maker and YouTuber Zack Nelson (JerryRigEverything) took to YouTube to explain the alleged design theft by Casetify, with seemingly compelling evidence of wrongdoing presented in his video.

Dbrand and Nelson claim that Casetify copied a line of smartphone cases they co-designed called “teardown skins.” Casetify’s version of these cases is called “Inside Out.”

As Nelson explains, he’s not the only one who does teardowns and doesn’t own the idea of DIY repairs.

If Casetify did, in fact, base its Inside Out cases on teardowns it created itself, Nelson and Dbrand wouldn’t have had any issues with their approach.

However, it seems Casetify directly borrowed elements that were exclusive to Dbrand and Nelson’s designs.

Dbrand alleges Casetify has undeniable design similarities

The cases that Dbrand and Nelson create include easter eggs like text that quotes things Nelson says in his popular JerryRigEverything videos, Dbrand’s founding date, and more.

Interestingly, Casetify’s Inside Out cases includes the same easter eggs and elements, strongly suggesting that the company simply copy-pasted the Dbrand and Nelson’s designs.

Casetify, on the other hand, is also a prominent player in the smartphone accessory market, offering a wide array of stylish accessories.

However, the brand has faced previous controversies related to design infringement, leading to raised eyebrows in the industry.

Dbrand suing rival Casetify

Dbrand has taken legal action against Casetify, claiming that the latter has replicated its Teardown designs without permission.

The lawsuit alleges specific instances of design similarities, presenting evidence that supports Dbrand's claim.

The details of the legal proceedings, including any court filings or official statements, will be closely watched as this lawsuit unfolds.

“If CASETiFY had simply created their own Teardown-esque phone design from scratch, we wouldn’t have anything to take issue with,” Dbrand CEO Adam Ijaz said in a statement.

“We are under no illusion that Dbrand owns the idea of taking apart phones and scanning them. The fact of the matter is that they repurposed our existing designs for their products, then went to great lengths to conceal their illegitimate appropriation of our work.”

That’s why, instead of issuing a cease-and-desist order, Dbrand is hitting Casetify with a federal lawsuit in Canadian courts, where the company is based, and seeking eight figures in damages.

It hasn’t given those suing Casetify any warning, either, so you can see the cases in question right now from the company’s website and draw your own conclusions.

Dbrand Casetify lawsuit — the industry holds its breath

As the Dbrand-Casetify lawsuit unfolds, the smartphone accessory industry holds its breath, waiting for a resolution.

It’s also worth mentioning that unlike the usual cease-and-desist letter (which is basically “don’t do this again, or we’ll sue you” in legal speak) that you see when it  comes to infringements, the company has hit Casetify with a federal lawsuit, and is seeking damages worth up into tens of millions as it found as much as 117 cases of stolen designs.

At the time of this writing, Casetify’s website is currently not functioning – and there is no official statement provided thus far.

Concerned about brand thieves? Protect your unique designs, copyrighted works, or trademarkable images today with Trademarkia. 

Learn more about the centre of the, Dbrand Casetify lawsuit, Dband's Teardown skin, in the below video: