--526f3ef3acc0f807 vary: RSC, Next-Router-State-Tree, Next-Router-Prefetch, Next-Url Beyoncé Launches St. Orion & Opale: Fashion's Future
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Beyoncé Trademark St Orion Opale

Beyoncé's Bold Fashion Frontier: Unveiling St. Orion & Opale - The Next Big Things in Style!

Amrusha Chati

Amrusha Chati

10 January 20244 min read

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Beyoncé's Bold Fashion Frontier: Unveiling St. Orion & Opale - The Next Big Things in Style!

Raph_PH, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

The ever-evolving empire of Beyoncé Knowles-Carter has taken an exciting turn towards the world of fashion. On November 29, 2023, the music mogul and cultural icon filed applications for two new trademarks, "St. Orion Clothing" and "Opale," with the United States Patent and Trademark Office (USPTO). 

The applications were filed via her holding company, BGK Trademark Holdings, LLC.

This cryptic yet evocative moniker has sent fans, social media users, and fashion enthusiasts alike into a frenzy of speculation, eager to decipher the sartorial story it might tell.

What are St. Orion Clothing and Opale?

While no official details about the brands' direction have been released publicly, the trademark filings themselves offer a few tantalizing clues. The application encompasses a wide range of consumer goods, including clothing, footwear, and even home goods like mugs and toys, and a wide variety of things intended for use in commerce. 

This suggests that St. Orion Clothing and Opale could be lifestyle brands encompassing various facets of self-expression and everyday living. Here are some of the trademark classes as listed in the recently filed application and the various products they cover:

  • Class (035): Advertising, Business & Retail Services

Business administration services; online retail store services; retail store services

  • Class (028): Toys and Sporting Goods Products

Toys; playing cards; balls, namely, basketballs, baseballs, footballs, rubber balls, sport balls

  • Class (025): Clothing Products

Articles of clothing, namely, shirts, casual shirts, T-shirts, vests, bodysuits, polo shirts, sports shirts, football and rugby shirts, trousers, jeans, shorts, sports shorts, tracksuits, suits, jumpsuits, playsuits, sweatshirts, neckties, and waistcoats; womenswear, namely, blouses, camisoles, dresses, skirts, culottes, lingerie, leggings, and legwarmers; childrenswear, namely, layettes, infantwear, infants sleepers, booties and baby bibs not of paper; swimwear; underwear; articles of outerwear, namely, coats, jackets, casual jackets, waterproof and weatherproof jackets and coats, parkas and body warmers; knitwear, namely, jumpers, shrugs, and cardigans; nightwear, namely, pajamas and dressing gowns; footwear; boots; shoes; slippers; sandals; athletic training shoes; socks and hosiery; headgear, namely, hats, caps, and berets; scarves; shawls; gloves; mittens; belts; headbands and wristbands

  • Class (024): Fabrics

Banners of cloth, nylon; flags, namely cloth flags; towels

  • Class (021): Houseware and Glass Products

Mugs; beverage glassware; plastic water bottles sold empty; plates; bowls

  • Class (018): Leather Products (not including clothing)

Bags, namely, back bags, tote bags, beach bags, handbags; shoulder bags; satchels; small leather goods, namely, leather cases, leather bags and wallets, leather purses, leather billfolds, leather key cases

  • Class (016): Paper Goods and Printed Material

Books; photographs; stickers; print materials, namely, art prints, color prints, calendars, pens

  • Class (014): Jewelry Products

Jewelry; necklaces; rings; earrings bracelets; anklets; bangles; tiaras; metal key chains; leather key chains; plastic key chains and plastic key rings

Power of the "Beyonce" brand

This foray into fashion marks a natural progression for Beyoncé, who has long been a trendsetter and style icon. 

Her music videos and live performances have always been showcases of daring and innovative fashion choices, pushing boundaries and redefining trends. From the barely-there bodysuits of the "Crazy in Love" era to the opulent gowns of the "Formation" tour, Beyoncé has consistently used fashion as a powerful tool for self-expression and empowerment.

With St. Orion Clothing and Opale, Beyoncé has the opportunity to translate her unique style into a tangible brand experience for her fans. 

The possibilities are endless:

  • A line of athleisure-inspired by her on-stage energy.
  • A collection of glamorous evening wear fit for a queen.
  • Or perhaps even a range of gender-fluid clothing in order to reflect her commitment to inclusivity.

Given the identical and wide variety of classes included in the filings for both St. Orion and Opale, it seems like Beyoncé is trying to keep the doors open for both brands to expand in any direction.

The challenges ahead

Even after these brands receive the go-ahead from the USPTO, the venture is not without its challenges. The fashion industry is notoriously competitive, and launching new brands, even with Beyoncé's star power, is no easy feat. But if anyone can navigate the treacherous waters of fashion, it's Beyoncé.

Her proven track record as a businesswoman, coupled with her unwavering dedication to creative excellence, suggests that St. Orion Clothing has the potential to be a game-changer.

The news of the trademark filing has already generated significant buzz across social media, with fans expressing their excitement and anticipation. The hashtags #StOrionClothing and #Opale have been trending on Twitter, and fan accounts are abuzz with theories and information about the brand's aesthetic and potential product offerings.

Whether it becomes a fashion powerhouse, a platform for social commentary, or simply an extension of Beyoncé's ever-expanding creative universe, one thing is certain: people are watching with bated breath.

With her keen eye for style and undeniable star power, Beyoncé is poised to make St. Orion Clothing and Opale cultural phenomena. So, keep your eyes peeled because the Queen Bey is about to drop a fashion bomb of epic proportions.

Visit Trademarkia's dedicated page for BGK Trademark Holdings LLC to check out Beyoncé's other trademarks like "Beyoncé", "Beygood" and "Beyhive".

St. Orion Clothing Trademark


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Amrusha is a versatile professional with over 12 years of experience in journalism, broadcast news production, and media consulting. Her impressive career includes collaborating extensively with prominent global enterprises. She garnered recognition for her exceptional work in producing acclaimed shows for Bloomberg, a renowned business news network. Notably, these shows have been incorporated into the esteemed curriculum of Harvard Business School. Amrusha's expertise also encompassed a 4-year tenure as a consultant at Omidyar Network, a leading global impact investing firm. In addition, she played a pivotal role in the launch and content strategy management of the startup Live History India.

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