24 August 2023 • 4 min read
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Social media has changed the way we communicate and fundamentally interact with each other. Today, almost 60% of the world’s population — that’s 4.76 billion people, are active social media users. This is why your business needs a social media presence.
In our interconnected world, social media for small businesses is a game-changer. Without battling the domination of big conglomerates’ deep pockets, businesses can now communicate with their customers quickly and effectively.
If you’re an entrepreneur, here are some ways you can use social media to boost your business:
Consider the following social media networks:
Each offers small businesses an excellent opportunity to build their unique brand identity.
Some of the most successful businesses worldwide have spent years and millions of dollars building a brand that resonates with their targeted consumers. A brand has to reflect not only the company’s product but also its (1) identity, (2) ideology, and (3) impact.
From your products to brand values, you can showcase all aspects of your business on a social media platform. It allows you to talk to your customers directly. You can also leave a lasting impression in their minds with branding strategies, logos, slogans, and paid campaigns.
Small businesses often rely on digital channels like their website to sell products due to the cost of a brick-and-mortar shop. A solid online presence, added to social media with regular posts and robust engagement, also helps drive consumer traffic to the website.
Brands with more social media profiles show up in first-page search results more organically. This helps potential customers discover your business efficiently.
Also, engaging content shared strategically can make your content much more visible to existing and new customers on different social media channels. This can significantly support the broader SEO strategy for your website.
As a small business owner, understanding your consumers and market is vital to success. However, traditional market research can be time-consuming and expensive. In contrast, social media can offer detailed insights for less money and effort.
Social media helps brands to keep their ears to the ground and know their consumers better. Platforms like Facebook, Instagram, Twitter, and TikTok have easy-to-use tracking tools to analyze how your consumers receive your content.
You can use social media platforms to better understand your customer’s preferences and opinions. They also help to spot the areas for improvement or opportunity and, in turn, use this data to create an impactful strategy.
Once you understand your audience, it’s time to connect with them and build a relationship.
At this stage, it’s important to remember that you are speaking directly to your consumers and not to them. This means that you have to build your social media strategy around engagement.
Engaging and interactive content will ensure that your consumers seek you out on social media.
A 2022 study found that for over 23% of consumers, one of the primary reasons to use social networking sites is “Seeing content from your favorite brands.”
This is a great way to converse with existing and potential customers directly. It could be through posts, comments, replies, or other relevant content. Especially as a small business, this can increase brand awareness and create a community of loyal customers. They not only buy your products but also feel connected to your brand and identity.
One of the most significant benefits of using social media marketing, especially for small businesses, is that it allows you to target particular demographic groups. These are those that would be the best consumers of your product or service.
In the past, marketing strategies relied on traditional media like billboards or television ads to reach a wide range of people. This was in the hopes that it would include your target customers.
But social media advertising has the tools to reach out to your target audience based on geographic location, age, profession, preferences, etc.
For every dollar you spend on a social media campaign, the chances of your communication or advertising reaching your target market are higher than ever before. This increases the possibility of inbound traffic and direct sales. It also makes it easier to create content as you can decide exactly what groups of consumers you want to build a relationship with.
Small businesses can extract a lot of benefits from social media. As we’ve covered, social media can assist your business to improve its reach, develop relationships with potential customers, and much more. Don’t hesitate to take your business to the next level.
The five key pillars of Social Media Marketing are:
The four C’s of social media strategy are:
Social media is a very useful tool for entrepreneurs, marketers, and business owners alike. When used strategically, it can have a positive impact on:
Facebook is the world’s largest social networking site in 2023. It has nearly 3 billion active monthly users around the globe. That’s roughly 37% of the world’s population.
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Amrusha is a versatile professional with over 12 years of experience in journalism, broadcast news production, and media consulting. Her impressive career includes collaborating extensively with prominent global enterprises. She garnered recognition for her exceptional work in producing acclaimed shows for Bloomberg, a renowned business news network. Notably, these shows have been incorporated into the esteemed curriculum of Harvard Business School. Amrusha's expertise also encompassed a 4-year tenure as a consultant at Omidyar Network, a leading global impact investing firm. In addition, she played a pivotal role in the launch and content strategy management of the startup Live History India.
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