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Small Business Tools 2024

The 4 Best Small Business Tools in 2024

Lindokuhle Mkhize

Lindokuhle Mkhize

22 January 20244 min read

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The 4 Best Small Business Tools in 2024

In the fast-paced and dynamic world of small businesses, it's crucial to stay ahead of the curve by leveraging the right tools and technologies.

As we delve into 2024, the business landscape continues to evolve, calling for innovative solutions tailored to the unique needs of entrepreneurs and small business owners.

In this article, we will explore the top tools that can help small businesses streamline operations, increase productivity, and drive success in 2024.

(1) Use Survey Monkey for customer feedback.

Survey Monkey is a leading online survey platform with a market share of 27.62% in the market research industry. It competes with 115 other tools in the market research category.

According to Jeremy Yamaguchi, CEO of Lawn Love, a company revolutionizing the lawn care industry:

SurveyMonkey is a tool that we've used for years now, and it continues to be something that provides us with great value. One thing in particular that we use it for is customer feedback surveys.

Yamaguchi emphasizes the importance of these surveys for their business, stating, “They allow us to continue to adapt and evolve in order to best serve our customers and be as effective as we can be. They also help us establish trust with our customers by demonstrating that we care about their feedback, which in turn helps keep return rates high.”

With frequent updates and seamless integration with other apps, Yamaguchi concludes, 

"SurveyMonkey is a reliable tool that provides the insights businesses need to make informed decisions and improve their services.

(2) Implement QuickBooks for organizing finance operations.

QuickBooks is a popular accounting software designed for small businesses and individuals.

It offers a range of features to help users manage their finances, including tracking income and expenses, invoicing, payroll management, tax calculation, and financial reporting.

With its user-friendly interface and comprehensive functionality, QuickBooks has become a go-to tool for many business owners to keep their financial operations organized.

According to Jake Hill, CEO of DebtHammer Consolidation, QuickBooks remains his best small business tool for 2024. Hill emphasizes the unique advantages of QuickBooks, stating:

“Few other tools offer the same level of control over your business's finances, and it's incredibly user-friendly. I use QuickBooks to track income and expenses, but it's also a great tool for sending invoices to clients.”

He further recommends QuickBooks to business owners seeking financial organization, concluding, "I highly recommend it to business owners looking to keep their finances organized in the New Year."

(3) Adopt Trello to streamline work tasks.

Trello is a highly popular and intuitive project management tool that helps individuals and teams organize and track tasks and projects. It follows a visual approach using boards, lists, and cards to represent tasks and their progress. Users can easily create, assign, and prioritize tasks, set due dates, and collaborate with team members.

Dustin Sitar, CEO of The Groom Club, underscores how Trello's visually-driven approach has revolutionized their task management processes. The platform's ease of use and customizable features have provided their team with an intuitive way to stay organized, prioritize tasks, and collaborate effectively.

"Trello has been an absolute game-changer for our task management at The Groom Club," says Dustin Sitar, CEO of the company.

 "As the CEO, I have personally witnessed the tremendous benefits it has brought to our organization. Trello combines simplicity and functionality, allowing us to seamlessly organize and track our tasks and projects. 

With its intuitive boards, lists, and cards, we can easily visualize which projects have been started, assign team members, and monitor progress until completion. The ability to leave comments and collaborate within the platform has greatly enhanced our communication and efficiency. 

Trello's drag-and-drop feature makes it incredibly user-friendly, enabling us to adapt our workflows effortlessly."

(4) Track and record sales with Zoho Invoice.

With Zoho Invoice, businesses can track and record expenses, manage customer contacts, and generate detailed financial reports. The software provides a user-friendly interface and integrates seamlessly with other Zoho productivity tools and popular third-party apps.

Dan Gallagher, VP of Operations at Aegle Nutrition, emphasizes the advantages of Zoho Invoice in providing a seamless and enjoyable invoicing experience for small businesses:

"Accounting should be a top priority for any small business, and having reliable accounting software can make all the difference.

Zoho Invoice has been a game-changer for us, making the process of creating, sending, and keeping track of unpaid invoices an absolute breeze. It has an array of features that make us actually look forward to handling our accounting tasks rather than dreading them."

Gallagher emphasizes the positive impact of Zoho Invoice on their business, stating:

"The software has simplified our invoicing process and helped us maintain professionalism in our financial interactions. The customizable invoice templates allow us to personalize our invoices and maintain a consistent brand image. The ability to track unpaid invoices effortlessly ensures we stay on top of our receivables and maintain healthy cash flow."

Adapt to the evolving business landscape.

In the fast-paced and dynamic world of small businesses, staying ahead of the curve with the right tools and technologies is crucial. 

As we enter 2024, the business landscape continues to evolve, necessitating innovative solutions tailored to the unique needs of entrepreneurs and small business owners. By harnessing these top tools and embracing their functionalities, small businesses can position themselves for success in 2024.

Looking to augment your business further? See our best business ideas for 2024


What are the uses of business tools?

Business tools encompass a wide range of systems, applications, and methodologies designed to help organizations adapt to market changes, maintain competitiveness, and enhance overall performance.

Why do you need small business tools and software?

Small business tools help business owners manage their businesses efficiently. These tools have a wide range of functionalities, like financial management, customer relationship management (CRM), project management, marketing, employee scheduling, and communication.

What software do businesses use the most?

Businesses frequently use financial and accounting software to support growth, managing aspects like general ledger, accounts payable, and accounts receivable.

What tool is most important in ensuring a successful start for a new business?

Customer relationship management tools are crucial as they provide small businesses with a central hub to manage and measure performance at all touchpoints of the customer journey. You can track who visits your website and receives, opens, and reads your emails.

What is the most critical factor when choosing a tool?

One of the most important factors is the accuracy of the tool. You must ensure the tool can provide accurate results for your specific use case. Otherwise, it may not be effective or useful. Another important factor is ease of use.

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Lindokuhle Mkhize, a skilled creative copywriter and content lead at Trademarkia, brings a wealth of experience in driving innovation and managing teams. With previous success in starting and growing the Innovation and Marketing department at her former creative agency, Lindokuhle boasts expertise in leadership and delivering compelling content. Based in South Africa, Lindokuhle's work focuses on key themes of creativity, effective communication, and strategic marketing.