04 August 2023 • 3 min read
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In today's digital world, online charm plays a vital role in the success of businesses. That’s why it’s paramount to understand how to protect your logo and website.
Society has an increasing reliance on the internet for information and engagement. So having a compelling logo and website is crucial to your business's survival.
Let’s take a look at the numbers.
Research data and statistics show that a well-designed logo and website can significantly impact your online appeal. It can also:
(1) Attract and retain your potential customers,
(2) Drive engagement,
(3) And ultimately increase your success.
In a recent study by the Pew Research Center:
97% of US adults use the internet to search for information about products and services before making a purchasing decision. This highlights the importance of a visually appealing and user-friendly website for brand owners.
It attracts visitors and converts them into customers.
A website acts as a way to get your brand online. But remember that a poorly designed one can do more damage than good.
User experience research shows that customers form an opinion within 50 milliseconds of visiting a website. This means you have a concise window of opportunity to:
(1) Make a positive impression.
(2) Keep your target audience engaged.
Research by Stanford University has shown that 75% of consumers judge a business's credibility based on its website's design.
A website with a friendly UI and clear messaging can enhance the online appeal of a business. It can also positively impact customer engagement and conversion rates.
Another study by Adobe Research found that 38% of users would leave their website if the content or layout were unappealing.
As you can see, the role of logos, domain name choice, and website design in creating an enticing online appeal must be at the top of your company's goals.
And naturally, visually appealing logos can evoke positive associations. These can influence consumers' perceptions of a brand's trustworthiness, authenticity, and professionalism.
The best example of this is some of the oldest brands, such as Coca-Cola. They have mastered using a consistent brand image across various online platforms. This includes websites, social media profiles, and digital marketing materials.
Taking a page from Coca-Cola's brand strategy:
A consistent and distinguishing logo can increase brand awareness.
It’s so important to trademark your logo and other intellectual property. So, let’s get into the “how to”:
In today's online realm, copy-cat logos and websites can easily mislead customers. This can damage a business's reputation.
Additionally, the rise of global digitization and e-commerce has expanded every business' potential beyond national borders. Businesses are now exposed to IP infringements in different jurisdictions around the world.
So how do you ensure that your logo and domain names are protected?
The great news is that thanks to trademark law, you can protect your logo from unauthorized use. Complete a trademark application with an attorney to prevent other parties from using similar or identical logos or domain names. These are those that may confuse consumers or dilute the good reputation of your company.
A business that protects these assets has a high chance of defending against infringements. The brand also safeguards its online appeal.
I hope you found the legal info presented here helpful. Hopefully now you’ve come to understand the significance of trademark registration. Intellectual property is an often overlooked part of business, but one that plays a vital role in future success.
Logos help your customers identify your business. Logos are the distinguishing factor of your brand, and help set you apart from your competitors.
Brand identity is important for the same reason having a logo is significant, it helps differentiate you from your competitors. Without a clear brand identity, you won’t stand out from your competitors in any way.
Your logo should be simple, relevant, and versatile. It should also be unique and not an imitation of another brand. In this way, your logo will not only be effective, but also memorable.
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