Top 3 Logo Trend Predictions for 2017

Minimalism

Minimalism is a design style that centers around form simplification. Minimalist logos are also to the point and very intentional. This branding trend will be popular in 2017 due to the ever-growing importance of mobile. “By 2019, mobile advertising will represent 72% of all US digital ad spending.” – Marketing Land.

In the mobile space, brands are competing to catch their customer’s attention as they scroll through their digital feeds. Minimalist logos do well on mobile as they often catch the eye.

Hand-Written Logos

There is nothing more warm and authentic than the personal touch of a handwritten letter. It is no surprise that hand-drawn logos tend to bear a rich authenticity to them. Hand-drawn logos also naturally have character and personality. As human-centered design is becoming more and more popular, this logo design trend is destined to take off in 2017.

“People ignore design that ignores people.” – Frank Chimero

Animated Logos

Quite possibly our favorite brand evolution is the up-and-coming age of animated logos. The main reason this trend will be hot this coming year is because brands are beginning to integrate video into their branding and marketing strategies. 

Rightfully so since the popularity of video is rapidly increasing.

“80% of internet traffic will be video by 2020.” – Cisco

We are excited to see more minimalist, hand-written and animated logos this coming year! What do you predict as a logo design trend for 2017?

Conclusion

In conclusion, the logo design trends for 2017 include minimalism, hand-written logos, and animated logos. Minimalist logos are popular due to their simplicity and effectiveness on mobile devices. Hand-written logos add a personal touch and authenticity to brands. Animated logos are gaining popularity as brands integrate video into their marketing strategies. These trends reflect the importance of human-centered design and the increasing popularity of video content.