Subway Introduces Fresh, New Logo

Subway's New Logo

On Friday, the popular sandwich chain released a minimalistic logo to be the face of the new and improved Subway that promises to meet the “changing tastes of their guests.” An updated logo is a great way to bring on this fresh start.

Time for a Logo Update? Here is What is Trending Now.

This is not the first famous brand to redesign their logo this year, Google lead the pack with their new logo with several variations in order to fit all different screen sizes too. Subway hopes these branding efforts and new changes will pave the way for future success as the company’s sales had dropped 3.4% in 2015 reports Food Business News.

Introduction of Subway Digital

Subway is coming out with a new healthier menu and beginning to introduce antibiotic-free meets. Along with this, the foot-long sandwich company is catering to changing tastes in how guests interact with Subway by entering the digital space with Subway Digital. “The world has changed,” says Carman Wenkoff, chief information officer and chief digital officer at Subway. “The customer experience starts outside of the restaurant now—not inside.”

Logo Redesign Trend

This is not the first famous brand to redesign their logo this year, Google lead the pack with their new logo with several variations in order to fit all different screen sizes too.

Subway's Future Prospects

Subway hopes these branding efforts and new changes will pave the way for future success as the company’s sales had dropped 3.4% in 2015 reports Food Business News.

Conclusion

Subway has released a new minimalistic logo as part of their rebranding efforts. The company aims to meet the changing tastes of their guests and improve their sales. This logo redesign trend has been seen in other famous brands like Google. Subway is also entering the digital space with Subway Digital to cater to the evolving customer experience. With these branding efforts and changes, Subway hopes to pave the way for future success.