Should I file a TEAS plus or TEAS standard?

Understanding the TEAS Application Process for Trademarks

When you're ready to file a trademark application after ensuring its availability, you'll encounter the Trademark Electronic Application System (TEAS) at the USPTO. This system offers two primary application types: TEAS Plus and TEAS Standard, each with its own advantages and limitations.

What is TEAS Plus?

TEAS Plus is often the preferred choice for basic filings and first-time applicants. Not only is it the most cost-effective option at $225 per class of trademark, but it also boasts a faster processing time. On average, TEAS Plus applications are processed in about nine months, compared to the standard 10 months for other types. Additionally, TEAS Plus applications have historically had a higher chance of receiving prompt approval from the USPTO, with about one-third being approved on the first review.

However, TEAS Plus requires a more structured format and demands comprehensive information from the applicant. You must select your mark's intended purpose from a preset list in the Trademark ID Manual. This format works well for common business products like branded T-shirts but may be restrictive for innovative or unique business concepts. If you can't provide all the required information, your application might automatically be converted to a TEAS Standard, incurring an additional fee of $125.

What is TEAS Standard?

If your trademark's intended use doesn't align with the predefined categories in the Trademark ID Manual, the TEAS Standard application is your go-to. Priced slightly higher at $275 per class, it offers the flexibility to create custom categories for your goods or services. This flexibility can be crucial for distinguishing your mark from existing ones and avoiding conflicts.

Deciding Between TEAS Plus and TEAS Standard

Choosing the right application type depends on various factors, including the nature of your trademark and the specifics of your business. The USPTO strongly recommends consulting with licensed trademark attorneys to navigate this process effectively and make an informed decision.