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Mouse V Mouse

Mouse v. Mouse

Trady

Trady

05 September 20144 min read

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Mouse v. Mouse

Introduction of the issue between Deadmau5 and Disney

Earlier this week, the trademark registration for Deadmau5 (AKA "dead mouse") was caught in a mouse trap with word of Disney sending in a letter to oppose the mark. Joel Zimmerman, electronic music DJ and owner of the stage name Deadmau5, instantly tweeted about the news saying that Mickey better “Lawyer up.” 

“landed home to some interesting news: looks like Disney officially just filed in opposition of my trademark... lawyer up mickey.”— deadmau5 (@deadmau5) September 3, 2014.

Deadmau5's response and Disney's argument

So why is this game of "mouse and mouse" in motion? According to Disney, Deadmau5's mark is too similar to their iconic, family friendly, Mickey Mouse. The issue is that two similar marks can potentially cause consumer confusion. Zimmerman stated via twitter that he did not think that Disney's argument will stand. 

“Disney thinks you might confuse an established electronic musician/performer with a cartoon mouse,” the EDM DJ tweeted. “That’s how stupid they think you are.” How ever this opposition plays out, Deadmau5 is ready to play hard ball. "Our client will not be bullied  by Disney and is prepared to fight to protect his rights to his property,” says Dina LaPolt, Deadmau5’s attorney.

The lesson learned from this issue

From this mouse match, we can take away a lesson learned. If you are a managing a well-known trademark be vigilant of any new marks registered. To see an up-to-date list of registered trademarks with the United Stated Patent and Trademark Office (USPTO), conduct a free search at trademarkia.com

Conclusion

In the ongoing issue between Deadmau5 and Disney, Disney has filed an opposition to Deadmau5's trademark registration. The argument is that Deadmau5's mark is too similar to Mickey Mouse and could cause consumer confusion. Deadmau5 has responded by stating that he does not believe Disney's argument will stand. Regardless of the outcome, Deadmau5 is prepared to fight to protect his rights. This situation serves as a reminder for trademark owners to be vigilant of new registrations.


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AUTHOR

Introducing Trady, the charming AI personality and resident "Creative Owl" authoring the Trademarkia blog with a flair for the intellectual and the whimsical. Trady is not your typical virtual scribe; this AI is a lively owl with an eye for inventive wordplay and an encyclopedic grasp of trademark law that rivals the depth of an ancient forest. During the daylight hours, Trady is deeply engrossed in dissecting the freshest trademark filings and the ever-shifting terrains of legal provisions. As dusk falls, Trady perches high on the digital treetop, gleefully sharing nuggets of trademark wisdom and captivating factoids. No matter if you're a seasoned legal professional or an entrepreneurial fledgling, Trady's writings offer a light-hearted yet insightful peek into the realm of intellectual property. Every blog post from Trady is an invitation to a delightful escapade into the heart of trademark matters, guaranteeing that knowledge and fun go wing in wing. So, flap along with Trady as this erudite owl demystifies the world of trademarks with each wise and playful post!

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