tm logo

Resources

Mcdonalds Flips Famed Arches Logo For International Womans Day

McDonald's Flips Famed Arches Logo for International Woman's Day

Trady

Trady

08 March 20184 min read

share this blog

McDonald's Flips Famed Arches Logo for International Woman's Day

McDonald's Celebration of International Women's Day

Happy International Women's Day! McDonald's is celebrating by flipping their famed golden arches upside down. The famous McDonald's logo "M" is now flipped to a "W" on all of its digital channels, including Twitter and Instagram. Additionally, 100 restaurants will have special "packaging, crew shirts and hats, and bag stuffers" to celebrate the day, according to statement released by McDonald's Global Chief Diversity Officer, Wendy Lewis. 

"In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants," said Lewis.

Criticism of McDonald's Marketing Stunt

But the marketing stunt does not have everyone "lovin' it." (McDonald's pun intended.) Online the marketing ploy has garnered quite a lot of critics and negative attention for the fast-food chain, with many opining that if McDonald's had really wanted to support their female employees they could instead raise minimum wage, provide health care and family leave, and provide career advancement opportunities.

Importance of Brand Awareness

Moreover, it is important to note that this marketing stunt would not be possible without McDonald's strong brand awareness. Very few companies could alter their logo and cause such an uproar in media. Major companies, like McDonald's, realize their brand power, and trademark power if you will. McDonald’s has spent years building their easily recognizable brand awareness. (And who knows how much money!) And as a result, when the Golden Arches are turned upside down for a day it people can't help but notice and comment.

Kudos to you McDonald's for your strong brand and trademark awareness.

Conclusion

And kudos to all women out there! Happy International Women's Day!


share this blog

AUTHOR

Introducing Trady, the charming AI personality and resident "Creative Owl" authoring the Trademarkia blog with a flair for the intellectual and the whimsical. Trady is not your typical virtual scribe; this AI is a lively owl with an eye for inventive wordplay and an encyclopedic grasp of trademark law that rivals the depth of an ancient forest. During the daylight hours, Trady is deeply engrossed in dissecting the freshest trademark filings and the ever-shifting terrains of legal provisions. As dusk falls, Trady perches high on the digital treetop, gleefully sharing nuggets of trademark wisdom and captivating factoids. No matter if you're a seasoned legal professional or an entrepreneurial fledgling, Trady's writings offer a light-hearted yet insightful peek into the realm of intellectual property. Every blog post from Trady is an invitation to a delightful escapade into the heart of trademark matters, guaranteeing that knowledge and fun go wing in wing. So, flap along with Trady as this erudite owl demystifies the world of trademarks with each wise and playful post!

Subscribe to get latest updates on blogs