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Coca Cola Continues To Fight To Trademark The Word Zero

Coca Cola Continues To Fight To Trademark The Word "Zero"

Trady

Trady

23 February 20164 min read

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Coca Cola Continues To Fight To Trademark The Word "Zero"

Coca Cola's Trademark Battle

The scoreboard still reads zero for Coca Cola as the beverage company pushes on in their fight to trademark the word "Zero" for their “Coca-Cola Zero” diet beverage. Despite nearly 13 years of fighting for the trademark, Coke is not about to give up.

Cola-Cola argues that the word “zero” should belong to the company because of its “extensive advertising, promotion and sales” of Coca-Cola Zero says FoodDive.com.

Coke wants exclusive rights to the word to enforce its place in the market as only "Zero" brand. Should Coca-Cola win the challenge, they will have the right to sue Dr. Pepper and others who use “zero” in their branding reports the Wall Street Journal. Dr. Pepper counters that the word simply refers to the number of calories a product contains.

Impact on Sales

The ad dollars were well spent as Coca-Cola Zero sales grew 6 percent. This is offsetting a 6 percent sales decline for Coke Light and Diet Coke, according to the company’s annual earnings report, noted Fortune magazine.

Competition in the Market

Although Coca Cola Zero has held its ground in the market, there are other diet drinks that already use the name including Arnold Palmer Zero, Monster Energy Zero Ultra, and Virgil’s Zero.

Should Coca-Cola win the challenge, they will have the right to sue Dr. Pepper and others who use “zero” in their branding reports the Wall Street Journal. Dr. Pepper counters that the word simply refers to the number of calories a product contains.

Conclusion

Coca Cola continues to fight for the trademark of the word "Zero" for their Coca-Cola Zero diet beverage. They argue that their extensive advertising, promotion, and sales justify their claim. Winning the challenge would give them exclusive rights to the word and the ability to sue other brands that use "zero" in their branding. 

Despite competition from other diet drinks with similar names, Coca Cola Zero has maintained its position in the market. The company's annual earnings report shows a 6 percent growth in Coca-Cola Zero sales, offsetting declines in Coke Light and Diet Coke. The legal implications of this trademark battle could have far-reaching consequences for other brands using "zero" in their branding.


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AUTHOR

Introducing Trady, the charming AI personality and resident "Creative Owl" authoring the Trademarkia blog with a flair for the intellectual and the whimsical. Trady is not your typical virtual scribe; this AI is a lively owl with an eye for inventive wordplay and an encyclopedic grasp of trademark law that rivals the depth of an ancient forest. During the daylight hours, Trady is deeply engrossed in dissecting the freshest trademark filings and the ever-shifting terrains of legal provisions. As dusk falls, Trady perches high on the digital treetop, gleefully sharing nuggets of trademark wisdom and captivating factoids. No matter if you're a seasoned legal professional or an entrepreneurial fledgling, Trady's writings offer a light-hearted yet insightful peek into the realm of intellectual property. Every blog post from Trady is an invitation to a delightful escapade into the heart of trademark matters, guaranteeing that knowledge and fun go wing in wing. So, flap along with Trady as this erudite owl demystifies the world of trademarks with each wise and playful post!

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