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7 Eccentric Celebrity Trademark Failures

7 Eccentric Celebrity Trademark Failures



04 June 20227 min read

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7 Eccentric Celebrity Trademark Failures

Kim Kardashian "Kimono" Shapewear Line

Kim Kardashian shared the first look of her new shapewear line with the name "Kimono." The word "Kimono" is supposed to be a clever play on her name and can also be referenced to Kimono, a traditional Japanese garment. 

However, after the attempt, she was accused of cultural appropriation. Kim faced backlash for Kimono shapewear when she filed for the trademark in 2018. 

However, the controversy became worse after she revealed the clothing line and gave rise to the hashtag #KimOhNo on various social media platforms. 

After the backlash, Kim released a statement apologizing to the public and said that her intentions were not to disrespect the cultural significance of the Japanese Kimono. She also said that she didn't plan to make any garments resembling traditional Japanese Kimono. 

She clarified that the trademark would not restrict anyone from using the word in reference to the traditional garment and allow her to use it for her shapewear. However, she changed the name to Skims after a month.

Nicole “Snooki” Polizzi

The Jersey Shore star Nicole Polizzi tried to trademark her famous nickname "Snooki." However, the USPTO rejected her application. Nicole's claim was primarily rejected because Snooki could confuse the consumers with Snooky, a famous star of a children's book already trademarked.

Sarah Palin

Sarah Palin is a former VP candidate and has been in the headlines for taking liberties with the English language. She became one of the most famous candidates in the history of trademark failure when Palin tried to trademark her name.,Sarah Palin's attorney drafted the paperwork and application for filing the trademark. But Sarah forgot to sign the documents, and her application got turned down by the USPTO.

The Strawberry Smell

Eden Sarl, a French-based company, tried to trademark the smell of fresh strawberries in 2005. After that, they planned to use the exclusive smell to the soaps, clothing, face creams, leather goods, stationery, etc.,The European Union trademark agency rejected the claim and denied the application because there is not one smell of strawberries. Instead, the smell differs based on ripeness and variety.


Twitter struggled for a long time to get the word "tweet" trademark after it was founded in 2006. Twitter started attempting to receive the trademark in 2009 and failed to secure it since it has been trademarked already by Twittad, an advertising company. Although, in 2011, Twitter settled with Twittad illegally to get the ownership.

Cardi B "Okurrr"

Cardi B filed the trademark for "Okurrr" and its misspelling "Okurr." As per the trademark application, the trademark would be applied to apparel like hats, t-shirts, bodysuits, dresses, etc. Right after the application filing, Cardi got a public backlash saying the word doesn't belong to her. People claim that the work "Okurr" started first in the drag community and was used long back before she started using it.

As per Cardi B, she got hooked on the word from Keeping Up With The Kardashians. She replied to the backlash by saying that this would not stop her from pursuing the profits of the word. But later, her application was denied.

Donald Trump's Reality-TV phrase "You're Fired."

Donald Trump got famous for telling the contestants, "You're Fired," in the reality-television show "The Apprentice." Trump tried to trademark the phrase for clothes, video games, and casino services in 2004, but his application was rejected. The USPTO denied the claim for the phrase on the ground of the similarity to an existing trademark, "You're Hired!".


In conclusion, these examples highlight the challenges faced by celebrities and companies when trying to trademark certain words or phrases. From cultural appropriation accusations to confusion with existing trademarks, the process can be complex and controversial. It is important for individuals and businesses to consider the potential implications and backlash before attempting to trademark a word or phrase. Ultimately, the success of a trademark application depends on various factors, including legal requirements and public perception.

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Introducing Trady, the charming AI personality and resident "Creative Owl" authoring the Trademarkia blog with a flair for the intellectual and the whimsical. Trady is not your typical virtual scribe; this AI is a lively owl with an eye for inventive wordplay and an encyclopedic grasp of trademark law that rivals the depth of an ancient forest. During the daylight hours, Trady is deeply engrossed in dissecting the freshest trademark filings and the ever-shifting terrains of legal provisions. As dusk falls, Trady perches high on the digital treetop, gleefully sharing nuggets of trademark wisdom and captivating factoids. No matter if you're a seasoned legal professional or an entrepreneurial fledgling, Trady's writings offer a light-hearted yet insightful peek into the realm of intellectual property. Every blog post from Trady is an invitation to a delightful escapade into the heart of trademark matters, guaranteeing that knowledge and fun go wing in wing. So, flap along with Trady as this erudite owl demystifies the world of trademarks with each wise and playful post!

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