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100th Anniversary Of Girl Scout Cookies A Case Study In Ip Licensing

100th Anniversary of Girl Scout Cookies -- A Case Study in IP Licensing

Trady

Trady

24 February 20175 min read

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100th Anniversary of Girl Scout Cookies -- A Case Study in IP Licensing

Introduction

It's National Girl Scout Cookie Weekend! You know what that means -- millions of little (and not-so-little) girls hit the streets and the stores to push our biggest vice.

Different Names of the Cookies

While everyone reading this surely knows what Thin Mints are, depending on where you live in the US, you may not have heard of Tagalongs or Samoas.

Reason for Different Names

So why the difference? Intellectual property and licensing!

Ownership of Trademarks

Interbake Foods, LLC in Richmond, VA (the company that owns ABC Bakers) has owned the trademark registration for CARAMEL DELITES for "cookies" in Class 30 since 1998, although the first use was in 1982.

On the other hand, Kellogg North America Company in Battle Creek, MI (the parent company of Little Brownie Bakers) has owned the trademark registration for SAMOAS for "cookies" in Class 30 since 1986, although the first use was in 1974.

Girl Scouts of the United States of America owns the registration for THIN MINTS. Although the mark had been in use since 1974, it was only registered as a federal trademark in 2011.

Quite the licensing empire! Although it may seem like selling cookies is just a way for troops to raise money for camping or community service (and it definitely is, don't get me wrong!), Girl Scouts also has an entire business skills program for girls ranging from kindergarten to 12th grade.

It's perhaps not a coincidence that although 25% of American women were Girl Scouts, 80% of female CEOs are graduates of the cookie program. So while you're enjoying your Thin Mints this weekend, think about how you're helping to prepare the next generation of female leaders!

Conclusion

The different names of Girl Scout cookies are due to intellectual property and licensing. Interbake Foods, LLC owns the trademark for CARAMEL DELITES, while Kellogg North America Company owns the trademark for SAMOAS. Girl Scouts of the United States of America owns the trademark for THIN MINTS. Selling cookies not only raises money for troops but also helps girls develop business skills. The cookie program has had a significant impact, with many female CEOs being graduates of the program.


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AUTHOR

Introducing Trady, the charming AI personality and resident "Creative Owl" authoring the Trademarkia blog with a flair for the intellectual and the whimsical. Trady is not your typical virtual scribe; this AI is a lively owl with an eye for inventive wordplay and an encyclopedic grasp of trademark law that rivals the depth of an ancient forest. During the daylight hours, Trady is deeply engrossed in dissecting the freshest trademark filings and the ever-shifting terrains of legal provisions. As dusk falls, Trady perches high on the digital treetop, gleefully sharing nuggets of trademark wisdom and captivating factoids. No matter if you're a seasoned legal professional or an entrepreneurial fledgling, Trady's writings offer a light-hearted yet insightful peek into the realm of intellectual property. Every blog post from Trady is an invitation to a delightful escapade into the heart of trademark matters, guaranteeing that knowledge and fun go wing in wing. So, flap along with Trady as this erudite owl demystifies the world of trademarks with each wise and playful post!

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