This is as close as I've seen to my question, which I've not been able to clarify through reading the USTPO site.
I have a new company name I'd like to trademark, and we have already designed a logo that includes a specific typographic treatment of the name, plus additional graphical elements.
From Jeff's previous answer, it sounds like protecting the drawn logo version does not "technically" protect the name itself. If I'm not comfortable with "about the same protection...practically speaking," what is the best way to protect both? Apply for a trademark on the name, and on the drawn logo separately? I'm afraid the second one submitted could be denied because the first takes precedent, and if the first was the weaker, I'd be out of luck.
So... I have a name. I have a logo that incorporates that name. I'm convinced through searches that there are no conflicts (and I've procured the domain names).
What do I trademark?