All Questions in Branding >> Starting a Clothing Line....trademark questions...

Starting a Clothing Line....trademark questions...

Posted by . updated on 11/11/2009
am in the process of starting a clothing line. For my scenario i will use Cheese and Ham as the company name and CAH as the logo.
Lets say i have trademarked Cheese and Ham, and i want to use it on a t-shirt. Do i have to now trademark specific designs i want to use incorporating the words Cheese and Ham, or does simply having Cheese and Ham in the design on the shirt keep it protected? And also, can i use Cheese and Ham on my shirts in a generic font style like something from a word processor like, Old English or something? And also, if i trademark CAH in a specific style for my logo, does that mean i can only use CAH in that specific style? Or on the shirts can i change the colors? I've noticed with companies like Hurley and DC, their logos stay the same but sometimes they appear differently on their clothing, does this mean they also trademarked the altered design of their original logo? To summarize, does everything displayed on the shirt have to be trademarked? A thorough response would be greatly appreciated.
Answers (2)
 
Chang Han
A proper and thorough response would probably require more specificity from you and would probably be very long and cost you a lot of money. The beauty of this type of forum is that you get free info that is sometimes quick and sometimes accurate and sometimes helpful.

However, in my humble opinion, if you want info that meets your time requirements, is reliable, and especially that is specifically applicable to your case, the only way is to find local IP counsel and pay for it.

Or spend a few weeks/months researching online on your own and trying to figure it out after reading statutes and cases and becoming a 'jailhouse' IP lawyer.

Good luck!
 
 
JSonnabend
I'm not sure what you mean by "I have trademarked".  There is no such thing.  If you are referring to TM registration, then your registration covers the mark as registered.  It protects against uses that are confusingly similar to it. 

As a general proposition, you should seek registration of each mark you use (both word marks and stylized marks) to the extent your budget permits.

- Jeff
 

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Starting a Clothing Line....trademark questions...

Starting a Clothing Line....trademark questions...

In Branding    -  updated on 11/11/2009
am in the process of starting a clothing line. For my scenario i will use Cheese and Ham as the company name and CAH as the logo.
Lets say i have trademarked Cheese and Ham, and i want to use it on a t-shirt. Do i have to now trademark specific designs i want to use incorporating the words Cheese and Ham, or does simply having Cheese and Ham in the design on the shirt keep it protected? And also, can i use Cheese and Ham on my shirts in a generic font style like something from a word pro...