Cloud based technology used for data storage, access and integration; Automated analytics of retail and consumer data; Usage and development of application program interfaces (APIs); Data and sales modeling as a service; Usage of web applications to access and analyze data; Integration of data from first, second and third party sources; Direct delivery of data from measurement source to clients; Performance management of sales, marketing, prod...
On Tuesday, May 3, 2016, a U.S. federal trademark registration was filed for
TOTAL MEASUREMENT by
THE NIELSEN COMPANY (US), LLC, New York, NY 10004.
The USPTO has given the TOTAL MEASUREMENT
trademark serial number of 87023537.
The current federal status of this trademark filing is NON-FINAL OFFICE ACTION ISSUED - CLARIFICATION NEEDED.
The correspondent listed for TOTAL MEASUREMENT is
TAMAR NIV BESSINGER of
FROSS ZELNICK LEHRMAN & ZISSU P.C., 4 TIMES SQUARE, 17TH FLOOR, NEW YORK, NY 10036
The TOTAL MEASUREMENT trademark is filed in the category of
Advertising, Business & Retail Services
The description provided to the USPTO for TOTAL MEASUREMENT
is Cloud based technology used for data storage, access and integration; Automated analytics of retail and consumer data; Usage and development of application program interfaces (APIs); Data and sales modeling as a service; Usage of web applications to access and analyze data; Integration of data from first, second and third party sources; Direct delivery of data from measurement source to clients; Performance management of sales, marketing, product innovations and supply chains; Forecasting and optimization services; Technology platform used to connect company, clients and program developers; Data fusions and integrations; Big data infrastructure; Operating system that manages a suite of applications on a central platform; Data management platform; Return on Investment (ROI) measurement; Data marketplace; Audience targeting; Audience segmentation; App ecosystem; Data models; Price and promotion analysis; Marketing Mix Modeling, Product and shelf space management; Retail management and optimization (RMO)Multi-touch Attribution; data integration as a service; integration platform as a service; Enrichment platform as a service; Creation and enrichment of product reference data and imagery; Digital Asset Management; Market research services; advertising research services; business research services; retail marketing and sales information services; consumer purchase and behavior research services; conducting market, advertising and media usage and rating research, and analyzing, and preparing reports based thereon regarding consumer, advertising, media viewing, market research and business research surveys, polls, opinion studies, studies, analyses and evaluations, and on-line survey panels; business and brand consulting services; market research services related to new retail sales, product placement and point-of-purchase displays, and retail facility information, product ideas, introductions and re-introductions; providing marketing, advertising and business consulting services related to product and package breakthrough and visibility relating to product package performance; media audience measurement services; media research services; media rating research services; media research services regarding computers and computer networks and their use; demographic and consumer research services; collecting data, conducting market, advertising, media, and business research, analyzing and providing reports based thereon relating to population and product trend studies and information; collecting data and providing reports based thereon concerning the marketing, sales, and usage of consumer products, pharmaceuticals and nutraceuticals, durable goods, books, music and video marketing and sales and consumer behavior; market research and business research services relating to; coding and conforming client product, retail store and marketing data and records; media research and rating services, namely, market research services relating to the broadcasting, narrow casting, cable, and network transmission, signal receiving audience demographics and behavior, and the listening, viewing, and usage habits of signal receiving audiences, computer users, and users of a global computer network; sales volume tracking for others; sales volume tracking for others through the collection of sales data and market research and the distribution of the results thereof for others of music, music videos, prerecorded DVDs, prerecorded CD-ROMs, and audio sell-through data, pre-recorded videos on VHS, video DVDs, and video sell-through data, books, including audio and electronic books, sold on-line and by retail and wholesale stores, consumer goods, durable goods, pharmaceuticals, sports events, sporting goods, music, music videos, DVDs, books, namely, printed, audio and electronic books sold on-line and by retail and wholesale stores, telephone and cell phone ring tones, ring backs, music-related products and services for mobile telephone consumers, online music downloads, online video and movie downloads; collecting and correlating marketing, advertising, and business information regarding sports venue advertising and signage, advertisements, and sponsorship marketing derived from and including images of television, cable, and radio programming and Internet and print publications, as well as revenue, for statistical analysis and market research purposes via the Internet and preparation and dissemination of printed reports based thereon to third parties; compiling information about commercial advertisements televised during national and regional telecasts; broadcast recognition information services for others, namely, electronic recognition and identification of pre-recorded music, commercials and programming on radio, television, cable stations, and online by use of passive pattern recognition technology; and reviewing, coding, and conforming retail, retail store, product, and marketing data and records; planning and conducting business meetings, and tradeshows in the fields of advertising and marketing research, market research, media research, and corporate and business information; preparing market research and business research reports from computer databases, in the fields of market research and product retailer and manufacturer information relating to retail sales, consumer demographics, product placement and point-of-purchase displays, and retail facility information, product information, product catalogs, product sales, competitor information, retail consumer information, segmentation and targeting information, manufacturing information, and marketing; business information and market research services, namely, conducting market, advertising and marketing research, analyzing statistical data, preparing reports, and consulting regarding business and market research information; and providing on-line interactive computer databases in the fields of business and market research, demographic information and data relating to the sale and promotion of consumer and durable goods, conducting market and business surveys, studies, analyses and evaluations; providing temporary use of on-line non-downloadable electronic databases and websites in the fields of advertising, marketing, business, media and market research, consumer surveys, product retailer, retail store and product sales, trading areas, and demographic information; providing temporary use of online non-downloadable databases for creating, accessing, updating, downloading, viewing and manipulating information in the fields of market research and product retailer and manufacturer information relating to retail sales, consumer demographics, product placement and point-of-purchase displays, and retail facility information, product information, product catalogs, product sales, competitor information, retail consumer information, segmentation and targeting information, manufacturing information, and marketing; providing temporary use of online non-downloadable electronic databases for use in analyzing advertising, marketing, sales, and product information in connection with retail store marketing sales, promotion, and other marketing activities.