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EQUITY + EQUITY PLUS
Dead/Cancelled
CANCELLED - SECTION 8

section 8

on 27 Mar 2020

Last Applicant/ Owned by

201 Office Park Drive, Suite 220

Birmingham

AL

35223

Serial Number

85824658 filed on 16th Jan 2013

Registration Number

4388049 registered on 20th Aug 2013

in the Principal Register

Correspondent Address

DAVID A. LARSEN

BAKER DONELSON BEARMAN CALDWELL & BERKOW

420 20TH ST N STE 1600

BIRMINGHAM, AL 35203-5202

Filing Basis

1. use application currently

Disclaimer

NO DATA

EQUITY + EQUITY PLUS

EQUITY PLUS EQUITY PLUS The color(s) red, white, black, gray, dark yellow and light yellow is/are claimed as a feature of the mark. The mark consists of an elongated two dimensional capsule shape with the top and bottom sides consisting of parallel horizontal lines connected at both ends by curved lines. The rim of the capsule consists of a thin band of alternating white and gray colors, with thRead More

Classification Information


Class [035]
Advertising, Business & Retail Services


marketing and advertising services for automobile and truck dealerships; marketing and advertising services for automobile and truck dealerships, namely, promoting the sales of automobiles and trucks through a vehicle upgrade program


First Use Date in General

01st Jul 2011

First Use Date in Commerce

01st Jul 2011

Mark Details


Serial Number

No 85824658

Mark Type

No Service Mark

Attorney Docket Number

No

44D Filed

No

44D Current

No

44E filed

No

44E Current

No

66A Filed

No

66A Current

No

Current Basis

No

No Basis

No

Design Code(s)

26.01.02 -

Plain single line circles

26.11.26 -

Oblongs as carriers for words, letters or designs

Description of Design Search

The mark consists of an elongated two dimensional capsule shape with the top and bottom sides consisting of parallel horizontal lines connected at both ends by curved lines. The rim of the capsule consists of a thin band of alternating white and gray colors, with the interior of the capsule colored red that is shaded with black at the curved ends of the capsule. The word "Equity" is arranged horizontally in thick white letters within the capsule, with the "E" capitalized and the remaining letters in lowercase, followed by a white circle with a "plus" sign arranged within the circle colored in slanting bands of alternating dark and light yellow. The word "Equity" in blocked black letters followed by the word "Plus" in italicized red letters is arranged horizontally just below the capsule, with the "E" in "Equity" arranged under the letter "t" within the capsule.

Legal History


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Status DateAction Taken
27th Mar 2020CANCELLED SEC. 8 (6-YR)
20th Aug 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
20th Aug 2013REGISTERED-PRINCIPAL REGISTER
04th Jun 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
04th Jun 2013PUBLISHED FOR OPPOSITION
15th May 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
26th Apr 2013APPROVED FOR PUB - PRINCIPAL REGISTER
25th Apr 2013ASSIGNED TO EXAMINER
24th Jan 2013NOTICE OF DESIGN SEARCH CODE MAILED
23rd Jan 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM