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trademarking a name?

Posted by Anonymous . updated on 11/11/2009
I have a product we are working on a prototype of and hope to patent. How can I trademark the name so no one can take it? We have the domain name already if that helps.
Can I do it online some where and is it expensive?
Answers (1)
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JimIvey
You claim common law trademark protection by simply putting a small "TM" on the name somewhere.  You can apply for federal registration for your mark on-line at the USPTO website (www.uspto.gov).  

You should pick a good name, however.  Not all names are protectable.  Avoid generic, descriptive, geographic, and sirname terms.  There are other pitfalls -- too many to go into here.

Others have suggested, and I'll agree, that if protection of the name really matters to you, get some good legal help.  They'll help you pick a good name before you go too far in branding and registration.  It's easy to drop a troubled mark before you get started and hard (and expensive) to fight for the troubled mark once you'd invested a substantial amount into promoting it.

Good luck.
 
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