CHEDDAR BROAD TYPES PRIMARY CHARACTERISTICS SECONDARY IMPACT FUNCTION MILD MEDIUM SHARP EXTRA MATURE MEATY CREAMY SAVORY BITTER FRUITY YEASTY SOUR NUTTY SWEET BUTTERY SALTY TANGY FATTY WAXY MASKING BUILDER MOUTHFEEL REPLACER HEAT TOLERANT

Description of Design Search

The mark consists of a flavor wheel consisting of concentric circles separated into four triangular sections with the three smaller triangular sections each separated by a line, and all of which meet in the center of the innermost circle. The innermost circle contains the word "CHEDDAR". The space between the outermost two concentric circles at the top of the left triangular section is the wording "BROAD CHEDDAR TYPES" above the word "Mild", stacked above the word "Medium", stacked above the word "Sharp", stacked above the wording "Extra Sharp", stacked above the word "Mature". The space between the outermost two concentric circles at the top of the middle triangular section is the wording "PRIMARY CHARACTERISTICS" above the wording "Meaty" "Sharp" "Creamy" with a line separating the terms, stacked above the wording "Savory" "Bitter" "Fruity" with a line separating the terms, stacked above the wording "Yeasty" "Sour" "Nutty" with a line separating the terms, stacked above the wording "Sweet" "Buttery", with a line separating the terms, stacked above the wording "Salty" "Tangy" with a line separating the terms. The space between the outermost two concentric circles at the top of the right triangular section is the wording "SECONDARY IMPACT" above the word "Fatty" stacked above the word "Waxy". The fourth triangular section extends beyond the concentric circles and contains a chunk and shredded cheddar cheese set on a cutting board. Within the fourth triangular section are five small circles super-imposed over the cheddar cheese. The top left small circle contains an outline of an eye mask with the wording "Masking" below it. The top right small circle contains outlines of three squares stacked above the wording "Builder". The bottom left small circle contains an outline of a mouth with an outline of fork tines directly underneath and to the right with the wording "Mouthfeel" to the left. The bottom middle small circle contains an outline of a triangle and to the left of the triangle an outline of an arrow pointing downward above an outline of a circle next to an outline of an arrow pointing upward, all above the wording "Replacer". The bottom right small circle contains an outline of a flame above the wording "Heat Tolerant". The space between the outermost two concentric circles at the bottom of the fourth triangular section is the wording "FUNCTION". The shaded areas are intended to show contrast only.