Description of Design Search

The mark consists of a yellow outlined oval with a smaller concentric yellow oval inside, both ovals filled with a white, with the words "ESTRELLA JALISCO" in white stylized font inside a dark blue banner outlined in yellow. In the center of the two ovals are red horizontal lines above the banner and dark blue horizontal lines below the banner. Directly above the center of the banner is a yellow and white six pointed star, with the points of the star colored half white and half yellow. The star is set inside a dark blue circle. In the outer most oval, written in stylized dark blue font are the words "CERVEZA TRADICIONAL" and below those words at the top of the inner concentric oval are the words "CLARA DORADA" in smaller stylized dark blue font. The words "CERVEZA" and "CLARA" are on the right side of the star design while the words "TRADICIONAL" and "DORADA" are on the left side of the star design. Above the bottom edge of the inner concentric circle are the words "GUADALAJARA DESDE 1910" in stylized dark blue font. Directly below the banner is a smaller rectangular shaped stylized red coat of arms. The word "GUADALAJARA" is on the left side of the coat or arms and the word "DESDE 1910" is on the left side of the coat of arms. Below the coats of arms inside the large concentric oval are the words "IMPORTADA DE MEXICO" in stylized red font with a red accent on the letter "E".